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3 Strange And Twisted Copywriting Tactics!
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By Larry Dotson
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1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.
For example:
My product can't eliminate all your problems, butwhat if it could take away 97.5% percent of them.How much better would you feel?
With this technique you wouldn't be making thoseunbelievable claims. Your prospects would knowfor sure you're not lying to them. It will increaseyour credibility and make them confident enoughto buy your product. Using a percentage makes iteasier for your prospects to understand just howmuch better their situation could be.
2. Stun your prospect by telling them the negativethings they are probably thinking about yourproduct or business. Then tell them the negativeeffects of thinking negative about your product orbusiness.
For example:
You're probably thinking this marketing book is likeall the rest you've wasted your hard earned moneyon and you'll go on with your business losing saleafter sale until your finally have to go out of business.
3. Give your prospects an image of two differentpaths they can take; one if they order your productand one if they don't.
For example:
Imagine yourself at an intersection and you clearlysee two different roads on which you can turn on.One where you can chose not to buy our productand continue to have your problem or one whereyou can buy our product and eliminate your problem.Which road will you chose? About the Author *FREE* eBook! "Hypnotic Sales Letters: 92 HypnoticSales Letter Templates!" Just add your product infoand...BAM! You've just written a hypnotic salesletter in a few minutes! Visit my site to download it:http://www.ldpublishing.com
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