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Everyone has something they want the world to know about and a tips bookletis a great way to do that. More than 500,000 copies in three languages of atips booklet called '110 Ideas for Organizing Your Business Life' have beensold, all without spending a penny on advertising. Here are some questions to get your tips (and cash) flowing. You can mineyour own field of gold by looking at any promotional literature you havecreated, audio or video tapes you have produced, press releases or articlesabout or by you, your product catalog and even your business card.
1. What is the single most important subject from your experience orknowledge that you want the world to know about? If there are severaltopics, which one is most compelling to you right now?
2. How would you narrow that subject down into segments? Do those segmentscreate additional booklets to develop a series?
3. What do you want the booklet to accomplish for you? Do you want toaltruistically spread the word about something? Will a booklet be amarketing tool for your business? Can it be a profit center for you? Wouldyou like it to be a marketing tool and a profit center?
4. What are you often surprised by that people do not know about yoursubject area? Is there something that seems so 'common sense' to you, whilebeing highly helpful or enlightening to others?
5. What is the single most outstanding thing you want people to know? Is isa new skill, perspective, attitude, expanding general knowledge?
6. Does your information need to be presented sequentially or can it berandom? Can a specific entry stand on its own or does it need whatever camebefore it to cause it to make sense to the reader?
7. What do you want people to do and not to do, be or not be as a result ofyour booklet? How will this information be benefit the reader?
8. Who besides the reader can benefit from this material? Are theremanufacturers, suppliers, distributors whose business activities can profitby distributing your contents?
9. Is there language that is peculiar to your topic? Have you consideredhow you will monitor and treat that in your content?
10. What surprised you most when you learned about your topic? Is thatuseful to pass along to your readers in some way?
11. What resources are needed to implement any of your suggestions? Whatare the easiest ways to accomplish what you are recommending to yourreader?
12. What do people need to know about you? What gives you the credential towrite about this topic?
13. What other products and/or services do you have to assist the reader inthis topic? Are they products and services of your own or of someoneelse's?
14. How would short anecdotes be useful in supporting your materials? Wouldthey get in the way or enhance your content?
15. Do your tips need visual support with graphics to allow them to be morefully understood? Is clip art adequate or do you need original art?
Paulette Ensign is the founder and CEO of Tips Products International. Hercompany's products and services match your needs and budget with amanual/video/booklet package and on-phone teleclases for thedo-it-yourselfer, consulting services for those who are interested inpartnering and complete services for the delegator.
'Everyone has something they want the world to know about. An informationaltips booklet can be a great way to do that.' About the Author Paulette EnsignTips Products International12675 Camino Mira Del Mar #179 * San Diego, CA 92130voice: 858-481-0890 * fax 858-793-0880Paulette@tipsbooklets.com * http://www.tipsbooklets.comVisit All About Booklets Discussion Board and E-BOOKLET CATALOG.
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