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Web Directories - General Introduction
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By Francois Panassac
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Having a web directory is becoming increasingly popular thesedays. It can bring many benefits such as delivering an increasedamount of new visitors and providing a steady income. Google,Yahoo and MSN contribute heavily to its algorithm. Manywebmasters are attracted by the fact that they can get trafficfrom such directories and would pay a small fee or put areciprocal link to get their website listed in thesedirectories. These benefits will ultimately improve thepromotion of the website.
Webmasters are also very interested with inbound links forimproving their PR (Page Rank) with Google. A good PR givesbetter position in Google's search engine results. In theory themore quality inbound links you get, the higher your PR will go.Directories give a good solution for all webmasters. They alsoprove to be a good addition to existing web sites.
We can differentiate 3 types of directories: free,reciprocal-link and Pay for Inclusion directories:
1) Free directories are by far the most interesting forwebmasters as they can give a high PR without having to spend apenny. However you'll have to spend some time submitting yourwebsite to all of these. They don't usually give you muchtraffic either as there is an over abundance of them on theinternet.
2) Reciprocal-Link directories require placing a small link intothe webmaster's website. This can be dangerous if the directoryhas been black listed by Google.
3) Finally, Paid For Inclusion directories can deliver very goodresults as they usually give better PR and have more trafficthan free directories.
However, not all directories will give you good results. Manyuse a redirect function for linking to your website. Yourwebsite won't benefit from such links. You'll need a staticoutgoing link from directories to gain weight with searchengines. Many of the directories do offer you deep-linkingoptions which mean that they will allow you to submit more thanone URL from your domain in order to get your internal pagesmore traffic and ranking.
So keep in mind that directories are wholly beneficial for yourwebsites as long as you take the time to carefully plan thesubmission beforehand by checking if they are not using tricks(redirects, reciprocal). Also, don't forget to submit yourwebsite to the most relevant category on the directory and toread its description!
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