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Some Very Easy To Follow SEO Tips
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By Chris Taylor
[Hits: 26099]
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Search engine optimization seems difficult to many but with alittle patience and work it's really not that hard to pick up.In doing so you can save hundreds of dollars, and get the sameresults as the professionals do. You will probably get betterresults from highly qualified professionals, but you shoulddefinitely perform these do-it-yourself actions first. Onceyou've done some of this kind of work it will be easier todetermine if a professional is worth his/her salt.
Basic SEO is very simple and easy - all it takes is thewillingness to put in the work. Once you know the ropes, it'snot that difficult though it can be time consuming. The contentof your website the focus of what SEO is all about. Here are thetop points to think about when you're doing it yourself.
1. You will start by registering a domain name, which shouldreflect what your site about. Keep it short, as long as it'ssomehow related to your site. Being more specific can help. Youcould choose to name the page after one of your products orservices, for example. Another method is to get a sub domain ofa popular domain. This will generally help you get indexed morequickly though it will not appear quite as professional to yourvisitors. There is a trade of here, sub domains are quicker (andgenerally cheaper), but domain names are more memorable, and, inthe long run, better for your indexing.
2. The next thing you should look at is your page's title (i.e.the HTML title tag), which is critical in letting search enginessee what the page is about, and is the first item looked at bysearch engines to determine your relevance. You should put yourmost important keywords in your title tags - you don't need toworry about singular or plural forms as search engines accountfor these changes in most cases. Whatever you do, don't callyour home page 'Home' - make the title a mini-description of thepage.
3. The two primary meta tags aren't as important as they used tobe, but the description tag is still used by some search enginesto display information about your website to users and help themdecide whether they've found what they are looking for. Not allsearch engines bother with this, though most will put somebearing on it (even if it is minuscule).
For very short descriptions the alt tag can be used. Alt tagslet you describe an image or graphic file - they're the pop-updescriptions that appear when you hover your mouse over agraphic, or when the graphic can't be downloaded for whateverreason.
Text within comment tags is never displayed on the page - it isused by coders and designers to remind them of what that part ofthe page is for. Some coders used to put lots of keywords in thecomment tags, so that they would be seen by search engines butnot users, but search engines have now stopped paying attentionto any text that isn't seen by the user. Keep this in mind whentrying to post invisible text (i.e. white text on a whitebackground). This kind of behavior can get you banned from asearch engine.
4. Having keyword density in all of your content is good, butkeep in mind that each search engine has its own requirementswhen it comes to how many times that a keyword or phrase shouldbe in the content for the page to be relevant. Somewhere between5 and 8 percent is a roughly optimal level - but this isn'talways possible, and you shouldn't force it. Don't overdo it, orthe search engines might mark you down.
5. Many search engines judge web page importance on the numberand quality of incoming links from other sites. You should linkto some related sites, but not too many. Don't overdo incominglinks either, and keep them related your site's content. It'salso good to get sites to use your keywords as the text of theselinks.
Using the above advice will see you gaining some very good firstpage rankings, it just takes a little effort and work!
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