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More Money With Google
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By Arnab Ghosh
[Hits: 16339]
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Though some people say that earning money online is notpossible. Lunch is not free! It is not true. You can earnonline. There are loads of companies who offer their affiliationprogram. But the main problem with affiliation system is thatyou get paid only when you refer somebody to their service &that referred person purchase any product from that company.Basically people don't believe such affiliation system & mostcases they think that the offer may be cheating.
I started with saying that making online money is possible. Now?
Yes. Still, you can earn. Google Adsense is the best method.Google is an International Company. You can join Google Networkas a publisher. I make it simpler. Suppose company X, Y, Z havetied up with Google & Google has told them - "You can give adsfor a year against USD 50$ only. So Google gets USD 150$ fromthree clients. Now question is where the ad will be displayed.Okay, for that Google has developed a Publisher system. You canjoin as a publisher at free of cost. Those ads of Company X, Y,Z will be displayed in the webpages of your site. Once yousignup as a publisher of Google Network, Google will give youthe javascript ad code which you can easily integrate in yourwebpages. Now if your visitors click on those ads beingdisplayed in your site, it will take them to the correspondingservice provider's website. This is basically a marketing methodcalled web marketing. Google will pay you a percentage of theamount they get from the corresponding advertiser i.e. thecompany say X or Y or Z.
So it is obvious that you can get trusted money by GoogleAdsense. The more & more people hit on ads of their interest,probability of your income increases. There is no predefinedrules of increasing valid adsense click - listing some as per myexperience gained as an employee on www for last four years.
01) Properly Defined Meta Tags : Keep notice that your metatags are well defined. Don't use same keyword & description inall pages of your site. You should remeber that the contents aredifferent in different pages of your website. If you are anadvanced designer & developer then already you know theimportance of it. The key benefit of making different meta tag,different description & keyword is that while Googlebot visitsyour site & follow links in your starting page to index otherpages - it makes proper index where almost all of your pageswith important content resides. If Googlebot finds that thekeywords & descriptions are same in all pages then it only indexfirst page. Along with making different tile for different pages- also make description & keywords different. Keyword repetitionis not a good idea. Now if you have different keywords, googlejavascript adcode will display different ads in your pages.Otherwise the ads may become same. If the starting & moststriking keywords are like "free template,free websitetemplate,template download" in all of your pages then it may bethe case that in all pages Google javascript ad code willdisplay only those ads related to web template download, webtemplates providers etc. So use different keywords, description& ad will be in rotation process. If it is in rotation processthen people or visitors may find out more number of ads of theirinterests & if it so then the probability of valid clicks willalso increase. And your income from adsense will get a chance tobe more.
02) Content As Element : Visibilty & type of expected Google adalso depends on the contents of your web pages. If you have usedsome particular word such as "software company" number of times- i.e. if it is the major repetiting word of any page then theintegrated a code may yield ad of some Software Company orSoftware Consultant or like that. Again I should say clearlythat if you say that "okay, I have used description as - FreeTemplate Download; Keywords as "free template,free websitetemplate,template download"; and again I have repeated the word"software company" most of the times in my page - so what willbe the type of ad generated by Google? Well friends, I thinkthat priority is more on keywords & description of the page thencomes other elements. Though it may be a chance. No solidstatement I should make. Go for permutation - combination. Youwill have the result yourself.
03) Advertisement Layout Size : Generally 468X60 Banner or728X90 Latherboard format for advertisemnt draws more attentionof visitors - it also looks good perhaps in all cases afterintegration with the webpage. Though I say this - otherwebmasters can vote for other ad layout such as small rectangle,skyscrapper etc. You can try mine. More clicks on ads - moreearnings.
04) Advertisement Layout Color : Ad will be displayed, peoplewill be clicking on them - everything is fine. But do you knowsome people don't like ads. Though it is their rigidity - theymight get good link. But statistics says that site with adsstarts to have less popularity day to day. Again when ads isvery visible & some contents in the banner say in 468x60 formatis found to be ad, visitors just ignore it. They never click onit. So I think that you should not place ad in contrast color toyour webpage. Ad should match with your site layout &decoration. Link color in your ads should be same as the linkcolor of your webpage.
In future if I find out any important but legal factor which mayincrease your adsense income, I will definitely publish themhere.
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