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How To Write Really Good Ads
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By InstantAuthors.com
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All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way. The creditfor the success, or the blame for the failure of almost all ads,reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to do one of thefollowing:
Visit the store or website to see and judge the product forhimself, or immediately reach for his credit card or write acheck and send for the merchandise being advertised.
Phone for an appointment to hear the full sales presentation, orwrite for futher information which amounts to the same thing.
The bottom line in any ad is quite simple: To make the readerbuy the product or service. Any ad that causes the reader toonly pause in his thinking, to just admire the product, or tosimply believe what is written about the product--is not doingit's job completely.
The "ad writer" must know exactly what he wants his reader todo, and any ad that does not elicit the desired action is anabsolute waste of time and money.
In order to elicit the desired action from the prospect, all adsare written according to a simple "master formula" which is:
1) Attract the ATTENTION of your prospect 2) INTEREST yourprospect in the product 3) Cause your prospect to DESIRE theproduct 4) Demand ACTION from the prospect
Never forget the basic rule of advertising copywriting; If thead is not read, it won't stimulate any sales, if it is not seen,it cannot be read; and if it does not command or grab theattention of the reader, it will not be seen!
Most successful advertising copywriters know these fundamentalsbackwards and forwards. Whether you know them already or you'rejust now being exposed to them, your knowledge and practice ofthese fundamentals will determine the extent of your success asan advertising copywriter.
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