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Home Page - Generating an Effective Front Page
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By Tim Priebe
[Hits: 26175]
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The front page of your website should accomplish a couple ofthings. First, it needs to be able to quickly grab a visitor'sinterest. Second, it needs to be set up so that search enginescan easily and properly index it.
I generally have clients come up with about twenty keywords thatthey want search engines to index their site under. Then I havethem include as many of those as they can in their front (orhome) page without sounding unnatural.
The structure I advise in general for home pages is one or twoparagraphs with 2-4 sentences apiece. This should then befollowed by a bulleted list or two of some sort. This will serveboth our first and second purposes. For search engines, nothaving tons and tons of text will give more relative weight tothe keywords you use. This will make your site rank relativelyhigher in the search engine's results for those keywords.
For visitors to your site, a short paragraph or two followed bya bulleted list will make it quickly obvious to them whetheryour site is worth investigating in further detail. For thatreason, the two paragraphs of text should be a general summaryof the rest of the site and of your business. This is not reallythe place to tell a detailed story. Instead, you can mention thestory and provide a link to it elsewhere on your site.
If your front page write-up is effective, it will benefit yourbusiness. A higher search engine ranking and visitors whoexplore more of your site will be the result.
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