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WebSideStory
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By Rajinder Dogra
[Hits: 7553]
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WebSideStory
WebSideStory is a leading provider on-demand digital marketingapplications. WebSideStory Active Marketing Suite delivers theindustry's first line of integrated, on-demand digital marketingsolutions. The company Active Marketing Suite includes webanalytics, site search, web content management and, a keywordbid management service. WebSideStory Active Marketing Suiteenables marketers to optimize the overall performance of theirweb initiatives.
Products
1. HBX- Web Analytics and Marketing Analysis
2. BID- Search Engine Marketing Solutions
3. Search- Website and Ecommerce Search
4. Content- Website Content Management
HBX Analytics
HBX Analytics helps in increasing the online sales, improves thereturn of your marketing activities, reduce customer supportcosts, monetize content and improve advertising sales. More thanjust an easy-to-use web analytics solution, HBX Analytics is ahighly actionable, up-to-the-second visitor intelligencesolution that allows users to improve the performance of theironline initiatives. HBX Analytics service is a comprehensiveon-demand web analytics solution, delivering up-to-the secondinsight into online visitor and customer behavior. HBX Analyticsis a hosted reporting and analysis solution that helps marketersand e-commerce managers to increase sales and conversions,optimize online marketing and improve customer retention.
Features
1. Website Navigation Analysis
a. Conversion Funnels- This software define and measurethe effectiveness of any custom-defined process, such as thecheckout process. Pinpoint and optimize areas with high drop-offor abandonment rates.
b. Affinity Reporting- Its affinity reports provide aneasy way to understand trends and patterns among pages and sitecontent areas.
c. Event Sequence- Conduct advanced queries onnavigational path data. Search criteria include page sequences,entry and exit points and the referral source of the traffic.Use this functionality to assess site navigation scenarios.
2. Robust E-Commerce Analysis
a. Merchandising- This software provides detailed reportson the effectiveness of your merchandising, including productconversions within all stages of the shopping process, productcross-sell opportunities, and merchandising analysis bycategory, brand, color and size. Increase your promotionalexpenditures on products with high conversion rates and identifywhich products best respond to various types of promotions.
b. tomer Lifetime Value- This software helps in providingthe lifetime value of your customers based upon theiracquisition source, and increase your expenditures on sourcesthat generate the best customers over lifetime.
c. que customer Identifier extract the unique customerIDs associated with any report or segment of your customers andfollow up with targeted marketing campaigns to further increaseretention.
3. Campaigns
a. Powerful Campaign Analytics- This software track theperformance of all your online marketing initiatives, includingpay-per-click keyword buys, banner ads, e-mails and affiliateprograms. HBX Analytics campaign auto-sensing functionalityenables you to measure all your marketing campaigns with littlemaintenance. You can also use a variety of cost models, such ascost-per-click and cost-per-acquisition, depending on thecampaign.
This article is sponsored by: www.softwarereviewblog.com
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