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TurboCharge Your Site With Article Writing
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By Titus Hoskins
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Writing articles related to your site's topic and syndicatingthese articles all over the web is a very effective way ofmarketing your site. This simple, yet effective marketingstrategy will deliver targeted visitors, increase your rankingsand boost your sales.
In essence, article writing will 'TurboCharge' your site!
Although it sounds more like a catch-phrase from a marketer'shype-fest, its the most appropriate phrase to describe theeffect article writing will have on your web site. It perfectlysums up the major benefits of article marketing.
Article writing will quickly:
* boost one-way links to your site * help you brand your name orsite * help sell or pre-sell your products * bring in plenty oftargeted traffic * give you and your site more creditability
The effects can sometimes be jarring...
One minute, your site is humming along at its regular pace, thensuddenly, you check your web logs and your stats has doubled oreven tripled. There is a massive flood of visitors coming toyour site. Sometimes, it may only be one site which picks upyour article and features it in their ezine, bringing intargeted visitors to your site. Other times, it may be manysites and ezines displaying your articles, causing a largeinflux of guests to your site.
All of the above has happened to me!
First, some background, I had heard other marketers sing thepraises of article writing for so long I decided to do atest-run and see the proof for myself. Writing over 30 articlessince January of this year, I kept track of my results over thissix month period - to view these articles and find out wheresome of them ended up, just google my name "TITUS HOSKINS".
Finding and researching material for articles was not a problem.Online forums, subscribers' questions, and my own marketingtasks were a great source of ideas. Compiling and writingoriginal articles that would stand out from the crowd was thehard part.
Here are some pointers that I learned about article writing thatmay also help you:
Find the Right Title - Choosing the right title will make orbreak your article, keep it short and put the main benefit ofyour article in your title, i.e. what will readers actuallyacquire from reading your article?
Keep Your Article Short and Concise - If you want your articleto be pick up by ezines and placed on sites, keep it short(300-1200 Words) and to the point. I find articles in the 700 -900 word range do very well, longer articles less so.
Do A Spell and Grammar Check - Use a spell-checker orWordPerfect to check your articles. I also use Google as myproof reader. Not sure of a word or phrase, just Google it!
Resource Box - Like the title, you must point out the benefitsof clicking your links in your resource box which is displayedat the end of your article. Offering a free ecourse or ebook Ifound will improve your 'click thru rate'. Newslettersubscriptions also works. If you're keyword marketing, placeyour keyword or phrase in the anchor text of your resource boxlinks. Google will reward you handsomely for this simple littledetail. So will the other search engines.
Be Unique - Find your own voice. Be distinctive. Make yourselfand your site stand out. But don't go overboard, writingconcise, informative and helpful articles will bring enoughinterest and attention to your site. Narrowing and focusing inon one subject area will eventually make you an expert on thattopic or subject.
Syndicating your Articles - Online article directories are verygood for this. Listed below are the major ones I use to get myarticles 'out there'.
www.goarticles.com www.ezinearticles.com www.ideamarketers.comwww.articleally.com www.articlemarketer.com
Simple tracking tips, if you want to check the performance ofdifference article directories - just make a minor change inyour article as you place it in each directory. Then as yourarticle is spread around the web - you can check its source. Tofind out just how far your articles have traveled, just placeyour article's title between quotation marks and Googleit...like this: "TurboCharge YourSite With Article Writing"
My experiences with article writing were very beneficial to me.I was a little surprised at the high quality sites picking upand displaying my articles: addme, sitepronews, thetechzone,bonafidereviews, wwwcoder, buzzle, icemelon, devshed... and manymore.
It has tripled my site's links since January, Google indexed mysite and started sending significant traffic my way. My trafficaccording to Alexa, is under 50,000 many weeks - my site evenmade it into the top 15,000 for a very short while. Those spikesin traffic also means more subscribers and more sales. Irecently had over 200 subscribers to my ezine in one day - mysite normally receives around 5-10 new subscribers each day.
I also found more people 'bookmarked' my site - resulting inmore long term targeted traffic. My affiliate sales haveincreased, and since my page views are up, my Google Adsenseearnings have also increased. I also believe article writing hashelped in branding my site and also giving myself morecreditability.
In fact, my results have been so positive, I feel a 'disclaimer'coming on! Your results will vary according to your skill,effort and resources but article marketing is one of the bestfree marketing strategies you will ever have at your disposal.If you try only one new marketing technique this year, make itarticle writing.
So go ahead, give your site the boost it deserves, 'TurboCharge'it with some of your best writing and experience the effects foryourself. Buckle up and both hands on the wheel!
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