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The 5 Reasons Why You *Must* Get Into the Software Industry
Today
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By Mike Chen
[Hits: 17070]
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No matter what industry you're in, it's absolute vital that youeither sell software or offer free software to your customers.
By the time you are done reading this article, you willunderstand why.
1. "It's the Product, Stupid"
No amount of marketing "how to" is going to make up for nothaving a killer product.
People are sick of being told how to do it. They want somethingthat will "do it" for them.
Software does just that ... It *does* things for people.
Stop trying to sell "how to" and start selling instantsolutions. That's where the real money is.
2. Downloadable Viral Marketing Tools
OK, so you don't want to sell software. Fair enough.
You're crazy if you don't use software as a viral marketing tool.
Many of the largest lists on the Internet were built using freesoftware downloads as an enticement for subscribing.
You can easily add viral twists to these tools and before youknow it hundreds or even thousands of sites could be offeringyour free software - becoming virtual newsletter subscribermagnets.
What if you created just one new tool like that a week?
How big would your list be inside of 6 months?
3. Create Value-Added Customer Helper Apps
What if you were to create applications that simply added valueto your existing products and services?
How much higher would your customer satisfaction be if youcreated various software tools to teach, train, support, orotherwise help your customers?
How many more sales would that added customer satisfactiongenerate for you without any additional effort year after year?
4. Upsell Products
As you probably know, selling new products to existing customersis the easiest way in the world to make money.
It's 5 times easier to sell to an existing customer than it isto acquire a new one.
Why not create new products using "Make Your Own Software" andsell them to your existing customer base?
Instant profits.
5. Highest Profit Margins in the World
Electrons are free.
If you're selling an instantly downloadable product, yourproduct fulfillment costs are virtually nil.
Plus, in the software industry there is no inventory to manage,so it's probably the easiest business in the world to manage aswell.
****************************************************************Mike Chen was one of the pioneers of the software securityindustry and is a widely respected Internet Marketing expert.Mike's newest product, "Make Your Own Software," allows eventhose who don't know a single line of code to create softwareprograms instantly. EDITOR'S NOTE: "Make Your Own Software" hasour highest rating. It's a mission-critical tool:http://www.makeyourownsoftware.com/amydh03.art****************************************************************
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