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Advantages of Viral Marketing through Content Distribution
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By Gerrick W
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The principle of viral marketing works very much like a computervirus. Left unchecked, a computer virus will affect one PC tothe next. But unlike a computer virus, which is harmful, viralmarketing is harnessed for good. It is very effective inspreading word about your business. The logic is very simple.Catch it, and then pass it on.
So, how does viral marketing fit with content distribution? I'mglad you asked. If you offer high quality articles, whitepapers, reports, ecourses or ebooks, you can be sure that theywill be passed around to others, and others will pass them on toothers and so on and so forth thus producing a 'viral' effect.Unlike a computer virus, this kind of virus works for you and itharms no one. Soon you'll find your writings circulating aroundthe Internet.
Drive targeted web traffic to your site
An effective way to introduce your website is through contentdistribution. Targeted visitors will arrive at your website whenthey click the links in your ebooks or resource box at the endof your articles. You stand to gain more website traffic throughthe 'viral' effect of content distribution.
Earn credibility
Writing quality articles, ezines, ecourses, ebooks, white papersand reports will quickly establish you as an expert in yourfield. You will earn credibility if the content you have writtenprovides solutions to people's problems. That's the reason why'How tos' articles and ebooks are popular and in great demand.
Increase link popularity
Another advantage of distributing free content is gatheringinbound links. When people post your articles or distribute yourebooks on their website they are in essence providing one-waylinks to your website. If these one-way links originate fromquality websites it will boost the pagerank of your web page.Writing and distributing quality articles or ebooks willincrease your web page link popularity.
Make backend sales
The primary reason experienced marketers offer free content isto build their opt-in lists. They offered what they termed'front end products' in the form of free content. Their strategyis to get people to their website to signup for their mailers.Eventually through the mailers they make 'backend sales'.
Make extra income through affiliate programs
Another added advantage of distributing free content via ebooksis the opportunity to make extra income through affiliateprograms. You could easily insert affiliate links into yourebooks. Some words of caution here though...
1.You must insert affiliate links that are relevant to thecontent of your ebook.
2.Insert affiliate links strategically, discretely andsparingly. Don't turn your ebook into one mega sales promotion.Provide your readers with quality content, not sales pitch.
Most newbies to Internet marketing do not take advantage of theeffectiveness of viral marketing to make profits and build theiropt-in lists. Their hands are already full, learning how tostart and run their online business, that they have no time towrite quality content for distribution.
Any aspiring online marketer should invest time to research andwrite quality content for distribution or invest money to hiresomeone to do the job. After all, the Internet is aboutinformation. Majority of people surf the Net to harvestinformation first and foremost. So, quality content is in greatdemand now and will still be in the future.
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