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8 excellent ways to sell your back-end products more
successfully!
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By William Johnston
[Hits: 3790]
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A back-end product is a product that you attempt to sell to yourcustomers after they have recently purchased a related item fromyour business. Selling back-end products is an extremelyeffective way of boosting your profits. It is a lot easier tosell products to those who have already bought from you than toseek out new customers. Of course, it is extremely importantthat you have a steady flow of new customers but it is alsoimportant to keep up with older customers and always be lookingto lead them to make another purchase. If you make transactionson your website a good experience, older customers are verylikely to look to do business with you again. It is yourresponsibility to persuade them to make that decision. Here are8 ways to sell your back-end products more successfully:
1. When you ship the first product to your customer be sure toleave a leaflet all about your back-end product. Make theleaflet bright and colourful so that it is not thrown straightin the bin. Promote your back-end product in great detail,telling the reader how it will benefit them.
2. Give your customers a free surprise gift when they buy theirfirst product. The most effective gifts are ebooks because theyare very cheap to product and are very easy to distribute.Attach an ad for your back-end product to the free gift. Yourcustomer will be in a positive frame of mind due to the freegift he has just received and so is likely to look at your ad.
3. After your customers purchase, take them to a 'thank you'page. On this page you could promote several back-end productsyou have. Make your customers feel good about themselves and sokeep on congratulating them on making a good purchase. Peoplelike being told that they have made a good decision. If they aremade to feel this way they might be persuaded to make anotherpurchase.
4. Start your own 'customers' only ezine'. Let anyone who hasmade a purchase from your site sign up free to this ezine. Aswell as offering quality content in this ezine you could alsopromote your back-end product in every issue. This way,customers will see your back-end product offer on a regularbasis.
5. If you sell expensive products then a great way to bring acustomer to make another sale is by sending them a card on theirbirthday or on holidays. Put a small advertisement inside thecard. Although sending a card sounds ridiculous, your customerswill be touched by how you have remembered their birthday.
6. If you sell electronic products, like ebooks, then be sure toinclude ads promoting your back-end product within. You can besure the reader will see your ads because they will be trying toextract all the information out of your ebook for the best valuefor money. If your ebook is well written and interesting, thenyour customer will be very interested in purchasing again.
7. Create a 'customers' only' area of your site. Fill this areawith interesting content and some free downloads to really boostthis area's traffic. Then, subtly add ads promoting yourback-end products around this area. Be careful not to load thisarea with ads because otherwise customers will recognise thisand will not return.
8. Send your customers a thank you email after their purchaseand include your ad for your back-end product. Try to disguisethe fact that your email really is an ad. Make it look like youare trying to do your customers a favour by showing themadditional back-end products which they might like or mightbenefit them.
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