1. Involve them. Many employees want to be involved in the ongoing development and progress of their company. Plus, they often have insightful ideas that can make a significant difference in the company.

2. Communicate. A frequent axiom in business is, ¡°No news is good news.¡± However, employees want regular updates on the progress of the business and their personal performance. Use memos, email, telephone, and one-on-one and group meetings to keep your team apprised of changes, updates, new products, etc.

3. Celebrate individual and team performance. Catch people doing something right and focus on recognizing excellent performance. Provide positive reinforcement, issue awards, use a corporate newsletter to highlight specific achievements. Send thank-you cards and congratulatory notes, make phone calls, and send emails.

4. Set challenging goals. My experience has taught me that people strive to achieve what is expected of them. If you set challenging goals your team will work hard to accomplish them, providing of course, they are realistically attainable.

5. Give them the tools to succeed. No team will stay motivated if they do not have the necessary tools required to do their job. This includes; equipment, internal support, inventory, marketing materials, training, etc.

6. Manage poor performance. Your team expects you to manage individuals who do not perform to standard. However, many managers ignore these situations because they are afraid to deal with them, hoping instead that the situation will resolve itself. It never does and this ¡°blind¡± approach affects profitability, causes higher turnover, and generates low morale.

7. Believe in your people. The majority of people want to do well ¨C very few individuals approach a job with the intent of screwing up. Yet, many managers run their business thinking that employees must be treated with a ¡°watchdog¡± mentality. They install hidden cameras, monitor email, and set up procedures that require employees to get multiple approval signatures for decisions.

Copyright 2004 Kelley Robertson. All rights reserved

Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of ¡°Stop, Ask & Listen ¨C Proven sales techniques to turn browsers into buyers.¡± Visit his website at http://www.RobertsonTrainingGroup.com and receive a FREE copy of ¡°100 Ways to Increase Your Sales¡± by subscribing to his 59-Second Tip, a free weekly e-zine.