Are you always looking for new and better ways to market yourweb site? Search engines are always on the look out for freshcontent. When doing a search you don't want old content poppingup, you want to have the most up to date information. Searchengines will generally reward those sites which provide newcontent on a regular basis ie daily or even bi-weekly.
On of the best ways to provide fresh content is to create an RSSFeed.
What is an RSS Feed?
RSS stands for "really simple syndication". For example I writearticles every 2 weeks and place them on my web site. I thenlink to that article from my home page and from my articleheadlines page. I make that article available to others as anitem in my RSS file. People who use RSS readers or newsaggregators can read then link to your article from their website.
To explain further about RSS readers visit:http://www.isitebuild.com/rss/what-are-rss-feeds.htm
You have now syndicated your content for others to view. This isa great way to improve or maintain your search engine rankingsby naturally getting incoming links. Every time you write a newarticle it will be instantly available to 1000s of web siteowners.
How to create an RSS File
RSS files use the XML language. This is similar to html exceptyou must be careful to use closing tags and be sure to validateit before you use it. An XML file contains the information(Title, Description and Link URL) that your audience willreceive through a RSS reader.
Here is all you need to create an RSS file:
-Title
-Description
-Link
1. Open notepad on your computer, then copy and paste theinformation below replacing it with your own title, descriptionand link information.
The first part contains information about your web site. Thesecond part contains information for one of your articles. Youcan also include optional information in your headlines such aslanguage, copyright info, contact email addresses, or an image.
Try to limit the number of articles you wish to include in yourRSS file to 5 or less. Enclose your RSS information with the xmland rss versions you are using followed by the channel and itemtags. Finish off with the RSS closing tag.
Here's the example:
Web Site Design | Hosting | Marketing
http://www.isitebuild.com
Affordable Web Design in Maryland
en-us
How to Add a Search Engine to Your Site
http://www.isitebuild.com/add-search-engine.htm
When visitors arrive at your web site you want them to find theinformation quickly otherwise they will lose patience and moveon. A great way achieve this is to add a search engine or searchbox to your web site.
You have now created your first RSS file that is almost readyfor syndicating.
