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The Most Important Secret to Huge Online Information Publishing
Profits
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By Christopher Kyalo
[Hits: 29169]
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Armed with only the secret you are about to read in thisarticle, success in the tricky but extremely lucrative world ofInternet Information Publishing is virtually guaranteed.
It is nothing new. In the offline publishing heydays, many smartpublishers used exactly the same secret to maximize on theirrevenues and to make huge fortunes.
The whole secret is hidden in one simple question you mustalways ask yourself. The question is;
What do you have?
A few practical examples are in order here so that you can fullygrasp this amazing secret.
Tabloid publishers are amongst the most hated group of peopleamongst celebrities. But many of them made huge fortunes byasking the simple question, what do I have that the public wantsbadly right now? Rumors about some movie star's latest fling? Orsome dirt brought in by an angry and money-hungry formeremployee of some famous person. Publications like The NationalEnquirer, in the US and the notorious News of The World in theUK were able to successfully answer this key question manytimes. The result is that they were able to churn out storiesthat sold millions of copies of their publications every weekwhich put millions of dollars into their bank accounts.
On The World Wide Web, a virtually unknown small business askedthis critical question just six short years ago. They found thatthey really had very little. They had no Internet marketsexperience at all. All they had were some marketing principlesthat had worked offline. Direct marketing principles that is,which they had used to sell information products in the bricksand mortar world. They were told that these principles wereuseless online and would not work. On the net a different set ofrules applied, the experts told them.
They decided to give it a shot anyway. After all they hadnothing to lose.
That small business made $100 million in sales last year and ison track to increase that profit substantially this year. Noweverybody is scrambling to copy their model and there are folksonline now making money by simply trying to teach the successfulbusiness model used by this small business to others.
There is nothing wrong with doing this except that my view isthat you are bound to succeed more quickly and make much moremoney by being you. The way to do that is to ask yourself thesimple question, what do you have?
What You Have Doesn't Have To Be Much
What you have does not have to be much. We have already seenthat from the earlier example of a small business that ended upgrowing into a multi-million shilling enterprise within a veryshort time.
Here's a simple example that may apply to you.
All you may have at the moment may be a free-hosted blog onrelationships, for instance. Maybe you receive only a handful ofhits every day. That's all.
Here's what can be done in this case. The idea is to generaterevenue and create a hugely successful information product fromthe little that you have.
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