A press release is often your only chance to make a great first impression.

Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom waste ...

With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you fi ...

If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and ...

It used to be that all you had to do was pitch a great idea with a clever hook, and you¡¯d be booked as a guest on a half-hour radio show.

These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork ove ...

The next time a newspaper photographer takes your photo, remember the 8 things they hate:

1. Bossy people who demand that other people be included in the photo, so there won¡¯t be hurt feelings. Never tell the photographer whom to photograph. ...

This guide to ¡°SEOing¡± your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, ...

If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.

You've probably spent consider ...

A musician spends years honing his craft. He writes world-class\rsongs and performs them in a manner that moves his listeners to\rtears. He records a demo tape and sends it to record labels. He\rgets a contract and becomes rich, famous and adore ...

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the ...

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.

Signature files are ...