You know that getting publicity is vital to the health of your
business.? You probably also know that e-mail is the way most
publicity seekers get in touch with reporters to score that
precious coverage.? Here¡¯s what you don¡¯t know:? The ...

What is the one thing that all of the best public relations
agencies do every year?

They research and compile editorial calendars from publications
that are pertinent to their client's business.

You should too.

...

From time to time, people ask me how public relations has changed
during the two decades in which I¡¯ve been seeking publicity.? My
answer:? technology.? Twenty years ago, the fax machine was a
newfangled novelty.? Our primary means of com ...

You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:

1) Reprint, Reprint, Repr ...

?< ...

Want to get radio interviews and coverage in print
publications to sell more books?

Master the art of writing magnetic media releases
that attract attention of editors and publishers.

A media release (which also goes by ...

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you¡¯ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although trucklo ...

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a ne ...

You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet ...

Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it¡¯s important to know how to use creative formatting techniques that can enhance editorial reception to ...

Although it seems less common these days, there are still a fair number of us \rpublic relations practitioners who enter the business by crossing over from the \rjournalist¡¯s side of the notebook.

When you make that transition, you become so ...

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That ...

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Some of the elements of a PR program include research, media \rrelations, publicity, special events, employee rela ...

There's the old joke about the two buzzards sitting in a\rtree overlooking a highway. One responds to the other, "Be\rpatient? I'm hungry. Let's kill something." Just like that\rbuzzard, it is not in the nature of most marketers to be\rpatient for ...

If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your we ...