Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit¡¯s focus and intention. For instance, an author¡¯s kit would include a different combination of informati ...

Public relations is the art, as one of my colleagues put it, of "offering people \rreasons to persuade themselves." In other words, we are not Madison Avenue; \rwe don't tell people what we want them to think. Rather, we give them \revidence, fact ...

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clar¨ªn< ...

?2004 Jeffrey Dobkin

Sixty dollars doesn¡¯t go a long way in buying advertising space. But if \ryou spend it creatively, you can get over ten times that value in \rnewspaper or magazine lineage. And it¡¯s easy if you know how. Here¡¯s \rhow. ...

If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and ...

How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.

Many individuals in the media will ask you to send yourpress package to them, ...

To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There a ...

Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases th ...

If you¡¯re like most publicity seekers, you probably think one
project at a time.? You¡¯ve got a new product coming out in April,
so you send out a release in March. You¡¯ve hired a new executive,
you¡¯ll put out a release when she¡¯s on board ...

It¡¯s safe to say that we live in interesting times.? It seems we
hardly have a breather between wars, tragedies, scandals,
epidemics, circus trials and other events that capitalize the
media¡¯s attention.? For the business seeking publicit ...

In an ideal world, your business would be overflowing with
newsworthy stories, and the media would be waiting with bated
breath for your next press release, ready to give you front page
coverage.

In the real world, however, it¡¯s ...

Southern grandmothers have often said, ¡°there are only three times a respectable person¡¯s name should be in the paper: when you are born, when you are married, and ...

Considering how fundamental they are to the publicist¡¯s trade,
it¡¯s always amazed me how lousy almost all press kits truly are.
Your typical press kit is a bloated folder filled with puffery,
hype, irrelevant information and worse.? The v ...

Stripped down to its core, publicity is little more than one
person persuading another. You, the publicity seeker, must
persuade a journalist that your story is worthy of receiving
print space or air time. Your ability to sell your story ...

While scoring a
nice story in BusinessWeek or USA Today is something to
celebrate, there are times when you need to grab attention a bit
closer to home.

If your business draws its clientele from a specific town, city
or regio ...