Home |

Home>Internet Business>PPC Advertising> Google AdWhat? Making Sense of Google Adsense By Vic Carrara        [Hits: 9240] Surfing the web lately, you've probably seen "Ads byGooooooogle" on many of the websites that you've visited. Everyday, more and more website owners are discovering exactly how tomake money out of Google, so much so, that many web publishersare actually making a full time income just from having Googleadverts on their websites. So, what exactly is Google Adsense? You've noticed on many websites, those "ads by Goooooogle",followed by a number of adverts. Well visit Google themselvesand you'll see on the right, and sometimes near the top ofsearch result pages, "Sponsored Links". These are like theclassified adverts that you see in your daily newspaper.Companies are paying to have their advert to be featured in thisspace, depending on the search phrases that you are typing in tothe Google search box. Rather than a fixed price though,advertisers bid against each other to have their advertfeatured, with the highest bidder, getting the number 1 slot.This program is called "Google Adwords". While that proved a great success, the advertisers were limitedto have their adverts only seen on Google. Then Google came upwith the idea of paying website owners a percentage of the feethey get paid by the advertisers, for featuring the adverts ontheir own sites. This became the "Google AdSense" program. Free to join, this program has become a popular way of adding anew income stream, but more than that, some website publishersstarted to build websites specifically for this Google program.Working out which adverts the advertisers were paying most for(so the percentage commissions are the highest), websitepublishers are building sites specifically targeting these highpaying advert commissions - earning a living from sending peopleaway from their sites! As I say, the program is free to join, with an application tofill out, but Google must approve you before you can getstarted. The good news is that once you have been approved foryour first website, you don't need to apply again for anyadditional websites. But before applying, you need to have a website which needs tobe complete. The site must also contain what Google considersvaluable content. This is the first step to making thoseprofits. But before you think about designing your website, itis vitally important to choose a popular topic, with preferablyhigh paying commissions - after all, you won't profit fromanything without any website visitors, no matter how good yoursite looks! There are various tools on the web that you can use to check thepopularity of keywords: www.wordtracker.com has a valuable free report that you candownload, as well as a free trial of their keyword monitoringservice. Overture.com is a company that competes with Google for placingadverts, and has a keyword research tool that also gives you thenumber of searches each term has had over the last month. Youcan find their tool here:http://inventory.overture.com/d/searchinventory/suggestion/ Google also has a keyword research tool for their advertisershere: https://adwords.google.com/select/main?cmd=KeywordSandbox Once you have identified your topic, and you know the keywordsthat you will target throughout the content on your website, youare ready to build your site. The design can be straightforward - in fact, do NOT go for someoverly complex site design. You want your pages to appear fast;with the visitor seeing your content and those all importantGoogle Adsense adverts. You also want to make sure that you have optimized your pagesfor the search terms you have identified. One way, is to usealready published articles (on the topic in question) withreprint rights, but add an introduction, which uses thekeywords/keyword phrases in explaining to the reader what thearticle is about. For example, for this very article, if you were targeting thekeyword phrases "Google Adsense" and "Website Publishers" youcould have written: Many web publishers are discovering the profits to be made usingGoogle Adsense. Vic Carrara of onlyforprofit.com gives an introduction to whatGoogle Adsense is, and how website publishers can build incomefrom sending people away from their websites. - And, for emphasis, put the first line in H1 tags, with thesecond in H2 tags - When your site is complete with a good range of articles on yourchosen topic, it's time to apply for a Google AdSense account.You can find the application form athttp://www.google.com/services/adsense_tour/ It should only take a few days for Google to approve (or reject)your website. If, unfortunately you are rejected, simply followGoogle's advice and make the necessary changes to your site,then apply again. Reading through the information on Google'sAdSense website will help you to avoid mistakes that may get yourejected. Once approved, you will want to have a good look roundall the facilities you have available, and customize your GoogleAdSense ads to fit in with your own website's style and feel. Once that is done, you can start to put Google AdSense searchboxes on every page of your website, but make sure that you'veread the terms and conditions at Google first. For instance, ifyou have a thank you page that visitors arrive at after signingup for a newsletter, Google AdSense ads are not to be used onthat page! You are allowed to have two ad units on each page, as well as aGoogle Search Box. Make use of this, using perhaps a skyscraperon either the left or right hand side of the page. GoogleAdSense profits experts agree that the right hand side of thepage gets the most clicks. Put an additional ad unit either atthe top or the bottom of each page, using the rectangle ad units. Sidebar: There are various forums on the internet that focus onthe techniques of using Google Adsense profitably. Here are afew of the more popular ones:http://www.webmasterworld.com/forum89/http://forums.searchenginewatch.com/forumdisplay.php?f=30http://forums.digitalpoint.com/forumdisplay.php?f=27 Put the ads on every page that you can on your website. Thisincludes adding the Google AdSense ads to your blogs and yourforums. It may take up to twenty four hours for relevant ads tostart appearing on your website pages. Until then, you willprobably have a public service notice. Once your ads appear, make sure that they are relevant to thecontent on your pages. If they aren't, make changes to thepages. You might need to change the names of the HTML files,using your keywords. Adjust the keywords in your Meta tags, aswell as the keywords and keyword density throughout the pagecontent. Change the text in the