/direct-mail/index.htm Marketing / Direct Mail zh-cn Copyright 2007 <a href='http://www.t-xu.com' target='_blank'>T-XU.com</a> - All Rights Reserved Worldwide. admin@youremail.com /direct-mail/building-and-maintaining-an-email-list-aid104484.htm Every time you send an email or newsletter to your list, one of two things happens. 1. Your email makes a positive impression, and your readers feel you are worthy of their attention and continued interest. Or, 2. Your email is disa 2007-07-10 Direct Mail Nick T-XU Articles /direct-mail/where-do-small-businesses-generate-sales-leads-from--aid104485.htm Small businesses generate sales leads by using a variety of methods. It is not necessary that small and medium businesses use sales leads lists to generate sales lead. Instead a number of small businesses use business networking and word of mout 2007-07-10 Direct Mail Destination Direct T-XU Articles /direct-mail/your-fundraising-letter-p-s-10-ways-to-write-powerful-postscripts--aid104486.htm Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one p 2007-07-10 Direct Mail Alan Sharpe T-XU Articles /direct-mail/hello-i-want-to-test-articles-posting-aid104528.htm ertyrt rtyr 2007-07-10 Direct Mail Sergey Push T-XU Articles /direct-mail/how-to-multiply-your-profits-by-simply-cloning-yourself-aid104529.htm Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself? You do? O.K., then here it is. What you want to do, is to go out and "clone" yourself. Create another company that's selling 2007-07-10 Direct Mail Craig Garber T-XU Articles /direct-mail/postcard-printing-bridging-business-and-customers-aid104530.htm Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every 2007-07-10 Direct Mail Jinky Mesias T-XU Articles /direct-mail/increase-your-referrals-increase-your-marketing-results-with-this-little-twist-aid104531.htm Whenever you send out your direct marketing next time, send a copy to people you know well, friends, relatives, networking groups, chamber members you work with, committee members, trade association members you know personally, but with a little 2007-07-10 Direct Mail Alan Boyer T-XU Articles /direct-mail/how-to-legally-spy-on-your-competition--aid104532.htm Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas. I'm writing today's ti 2007-07-10 Direct Mail Craig Garber T-XU Articles /direct-mail/fundraising-letter-templates-harm-your-non-profit-s-reputation-and-response-rate-aid104533.htm Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don't work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are s 2007-07-10 Direct Mail Alan Sharpe T-XU Articles /direct-mail/how-to-introduce-a-new-product-using-b2b-direct-mail-lead-generation-aid104534.htm How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category? I am talking about the challenge being faced by Steve, a subscriber to Alan Sharpe's B2B Direct Mail Tactics newsletter. Her 2007-07-10 Direct Mail Alan Sharpe T-XU Articles /direct-mail/3-reasons-why-you-must-use-sub-headlines-in-your-sales-copy--aid104535.htm Yesterday, we took a look at how television has influenced American behavior, and the importance of giving your viewers, or in this case, your prospects... a "break" every once in a while when they're reading your sales letters. So, without 2007-07-18 Direct Mail Craig Garber T-XU Articles /direct-mail/year-end-fundraising-letter-appeals-10-tips-to-give-them-a-boost-at-christmas--aid104536.htm Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost. If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the "Christma 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sa-aid104537.htm If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper. Gatekeepers are usually found in Fortune 1000 firms, where the CEO, CFO, CIO and other chief executive officers are to 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/eleven-ideas-to-generate-more-direct-mail-responses-aid104538.htm Eleven Ideas to Generate More Direct Mail Responses 1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you've written. 2007-07-18 Direct Mail Chris Burns T-XU Articles /direct-mail/how-to-overcome-sales-objections-with-your-b2b-lead-generation-sales-letters-aid104539.htm One of the disadvantages of business-to-business direct mail lead generation letters is that you are selling on paper, not in person. That means you are unable to read your prospect's body language. Unable to hear and respond to his objections.\ 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/in-business-to-business-direct-mail-sales-letters-make-it-easy-to-respond-aid104540.htm I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective. He had a terrific product, a compelling offer, and a sound business model. He 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/current-postage-rates-aid104541.htm The Postal Service revenue only comes from the customers that use the postal services. So, this is just a business like all the other businesses. Unfortunately this will also force the Postal Service to frequently raise the current postage r 2007-07-18 Direct Mail Lloyd Lewis T-XU Articles /direct-mail/direct-mail-deadlines-how-to-use-them-effectively-aid104542.htm Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days ("Order within the next 30 days"), will outpull mailings with no deadline almost every time. But you need to be cautious a 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/direct-mail-envelope-tips-for-successful-b2b-lead-generation-aid104543.htm In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or p 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/in-b2b-direct-mail-lead-generation-work-backwards-aid104544.htm Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards. Before you write a single line of copy or design a single element of your direct mail package, sit down with the sale 2007-07-18 Direct Mail Alan Sharpe T-XU Articles /direct-mail/premiums-and-freemiums-who-s-doing-what-aid104545.htm This article appeared in the 2005 July/August issue of Subscription Marketing newsletter. Premiums and Freemiums - Who's Doing What? by Shira Linden Just like in the fashion industry, premiums have their hot sellers and their has-beens. Th 2007-07-23 Direct Mail Shira Linden T-XU Articles /direct-mail/make-your-fundraising-letters-personal-with-the-right-pronouns-aid104546.htm How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors. The mistake to avoid is referring to your organization as a faceless organiz 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-lett-aid104547.htm Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect¡¯s peer group. Testimonials are valuable because they say what you cannot. If yo 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/your-fundraising-annual-appeal-letters-need-a-villian-aid104548.htm Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. "Individuals are more prone to respond to a genuine feeling of a 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/read-this-sell-more-direct-mail-marketing-is-about-benefits-not-features-aid104549.htm Your customer wants a cleaner kitchen, not a kitchen cleaner. Your customers are interested in benefits, not features. So sell benefits in your sales letters. The difference between a feature and a benefit comes down to this: A feature is w 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/write-effective-fundraising-letters-by-being-conversational-includes-examples--aid104550.htm I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversat 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/fundraising-letters-are-easier-to-write-with-aida-aid104551.htm Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/dear-friend-don-t-start-your-non-for-profit-fundraising-letters-as-a-stranger-aid104552.htm Dear Friend: Don't do it. Don't start your fundraising letters with "Dear Friend." After all, when was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Frie 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/write-fundraising-letter-overlines-that-donors-can-t-resist-includes-samples--aid104553.htm Write Fundraising Letter Overlines That Donors Can't Resist The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. According to d 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/your-direct-mail-sales-letters-must-differentiate-you-aid104554.htm For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the 2007-07-23 Direct Mail Alan Sharpe T-XU Articles /direct-mail/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals-aid104555.htm Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as 2007-07-27 Direct Mail Alan Sharpe T-XU Articles /direct-mail/eight-advantages-of-fundraising-letters-over-other-methods-aid104556.htm <strong>1. Personal</strong><br /> Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one "meeting" with ea 2007-07-27 Direct Mail Alan Sharpe T-XU Articles /direct-mail/direct-mail-catalogs-brochures-write-captions-that-sell-aid104557.htm Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My a 2007-07-27 Direct Mail Alan Sharpe T-XU Articles /direct-mail/fundraising-letter-envelopes-how-to-make-them-irresistible-aid104558.htm Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors in 2007-07-27 Direct Mail Alan Sharpe T-XU Articles /direct-mail/fundraising-letters-where-to-find-creative-ideas-for-your-appeals-aid104559.htm How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive tha 2007-07-27 Direct Mail Alan Sharpe T-XU Articles