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<title>Marketing</title>
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<description>Marketing</description>
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    <title>Direct Mail Marketing Generates Sales Leads: Here's How</title>
    <link>/marketing-direct/direct-mail-marketing-generates-sales-leads-here-s-how-aid120962.htm</link>
    <description>&lt;p&gt;1. Personal&lt;br&gt;\rUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect¡¯s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium,</description>
    <pubDate>2007-07-27</pubDate>
    <category>Marketing Direct</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail Response Devices and How to Craft Them</title>
    <link>/marketing-direct/direct-mail-response-devices-and-how-to-craft-them-aid120963.htm</link>
    <description>&lt;p&gt;Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.&lt;/p&gt;&lt;p&gt;The most well-kn</description>
    <pubDate>2007-07-27</pubDate>
    <category>Marketing Direct</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Raising Funds For Your Nonprofit Using An Annual Direct Mail Program</title>
    <link>/marketing-direct/raising-funds-for-your-nonprofit-using-an-annual-direct-mail-program-aid118783.htm</link>
    <description>&lt;p&gt;A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each</description>
    <pubDate>2007-07-27</pubDate>
    <category>Marketing Direct</category>
    <author>Berwyn Kemp</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Response Advertising; Radio vs TV</title>
    <link>/marketing-direct/direct-response-advertising-radio-vs-tv-aid118151.htm</link>
    <description>&lt;p&gt;Radio advertising vs. television advertising&lt;/p&gt;&lt;p&gt;Many new advertisers assume that they should start on radio and &quot;move up&quot; sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually pro</description>
    <pubDate>2007-07-27</pubDate>
    <category>Marketing Direct</category>
    <author>Steve Moundzouris</author>
    <comments>T-XU Articles</comments>
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    <title>Get Personal: Letters vs. Direct Mail</title>
    <link>/marketing-direct/get-personal-letters-vs-direct-mail-aid118041.htm</link>
    <description>&lt;p&gt;One of the reasons direct mail works is the personal aspect. It¡¯s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.&lt;/p&gt;&lt;p&gt;If you¡¯re mailing to 100,000 people, putting y</description>
    <pubDate>2007-07-27</pubDate>
    <category>Marketing Direct</category>
    <author>Lisa Packer</author>
    <comments>T-XU Articles</comments>
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    <title>Harness the Power of Direct Marketing - More Small Business Power Tools</title>
    <link>/marketing-direct/harness-the-power-of-direct-marketing-more-small-business-power-tools-aid114122.htm</link>
    <description>&lt;p&gt;One of the most powerful tools available to small businesses is direct mail. By this I don¡¯t mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.&lt;/p&gt;&lt;p&gt;Why is direct mail such a powe</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Douglas Hanna</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail Rules of Thumb</title>
    <link>/marketing-direct/direct-mail-rules-of-thumb-aid111421.htm</link>
    <description>&lt;p&gt;First and foremost - You should identify your target market. Target your direct marketing lists.  Identify who you are selling to, and why they should buy from you instead of your competition.  Keep in mind that placing your offer in front of 100</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Brian Knapp</author>
    <comments>T-XU Articles</comments>
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    <title>Building and maintaining an email list</title>
    <link>/direct-mail/building-and-maintaining-an-email-list-aid104484.htm</link>
    <description> Every time you send an email or newsletter to your list, one of two things happens.    1. Your email makes a positive impression, and your readers feel you are worthy of their attention and continued interest. Or,    2. Your email is disa</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Nick</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Where Do Small Businesses Generate Sales Leads From?</title>
    <link>/direct-mail/where-do-small-businesses-generate-sales-leads-from--aid104485.htm</link>
    <description> Small businesses generate sales leads by using a variety of methods. It is not necessary that small and medium businesses use sales leads lists to generate sales lead. Instead a number of small businesses use business networking and word of mout</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Destination Direct</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Your Fundraising Letter P.S.: 10 Ways to Write Powerful
Postscripts.</title>
    <link>/direct-mail/your-fundraising-letter-p-s-10-ways-to-write-powerful-postscripts--aid104486.htm</link>
    <description> Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.     Since the P.S. is one p</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Hello, i want to test articles posting</title>
    <link>/direct-mail/hello-i-want-to-test-articles-posting-aid104528.htm</link>
    <description> ertyrt rtyr</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Sergey Push</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>How To Multiply Your Profits By Simply Cloning Yourself</title>
    <link>/direct-mail/how-to-multiply-your-profits-by-simply-cloning-yourself-aid104529.htm</link>
    <description> Want to know a &quot;sneaky&quot; way to instantly generate more sales and multiply your profits by &quot;cloning&quot; yourself?  You do?  O.K., then here it is.  What you want to do, is to go out and &quot;clone&quot; yourself.  Create another company that's selling</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Craig Garber</author>
    <comments>T-XU Articles</comments>
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    <title>Postcard Printing Bridging Business and Customers</title>
    <link>/direct-mail/postcard-printing-bridging-business-and-customers-aid104530.htm</link>
    <description> Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Jinky Mesias</author>
    <comments>T-XU Articles</comments>
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    <title>Increase Your Referrals, Increase Your Marketing Results With
This Little Twist</title>
    <link>/direct-mail/increase-your-referrals-increase-your-marketing-results-with-this-little-twist-aid104531.htm</link>
    <description> Whenever you send out your direct marketing next time, send a copy to people you know well, friends, relatives, networking groups, chamber members you work with, committee members, trade association members you know personally, but with a little</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Alan Boyer</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>How To (Legally) Spy On Your Competition!</title>
    <link>/direct-mail/how-to-legally-spy-on-your-competition--aid104532.htm</link>
    <description> Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas.  I'm writing today's ti</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Craig Garber</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Fundraising Letter Templates Harm Your Non-Profit's Reputation
and Response Rate</title>
    <link>/direct-mail/fundraising-letter-templates-harm-your-non-profit-s-reputation-and-response-rate-aid104533.htm</link>
    <description> Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don't work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are s</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>How to Introduce a New Product Using B2B Direct Mail Lead
Generation</title>
    <link>/direct-mail/how-to-introduce-a-new-product-using-b2b-direct-mail-lead-generation-aid104534.htm</link>
    <description> How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category?  I am talking about the challenge being faced by Steve, a subscriber to Alan Sharpe's B2B Direct Mail Tactics newsletter. Her</description>
    <pubDate>2007-07-10</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy!</title>
    <link>/direct-mail/3-reasons-why-you-must-use-sub-headlines-in-your-sales-copy--aid104535.htm</link>
    <description>  Yesterday, we took a look at how television has influenced American behavior, and the importance of giving your viewers, or in this case, your prospects... a &quot;break&quot; every once in a while when they're reading your sales letters.  So, without</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Craig Garber</author>
    <comments>T-XU Articles</comments>
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    <title>Year-End Fundraising Letter Appeals: 10 Tips to Give Them a
Boost at Christmas.</title>
    <link>/direct-mail/year-end-fundraising-letter-appeals-10-tips-to-give-them-a-boost-at-christmas--aid104536.htm</link>
    <description> Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost.  If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the &quot;Christma</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>How To Get Past C-Level Gatekeepers With Your B2B Direct Mail
Lead Generation Sa</title>
    <link>/direct-mail/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sa-aid104537.htm</link>
    <description> If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper.     Gatekeepers are usually found in Fortune 1000 firms, where the CEO, CFO, CIO and other chief executive officers are to</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Eleven Ideas to Generate More Direct Mail Responses</title>
    <link>/direct-mail/eleven-ideas-to-generate-more-direct-mail-responses-aid104538.htm</link>
    <description> Eleven Ideas to Generate More Direct Mail Responses  1.	When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you've written.</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Chris Burns</author>
    <comments>T-XU Articles</comments>
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    <title>How to Overcome Sales Objections With Your B2B Lead Generation
Sales Letters</title>
    <link>/direct-mail/how-to-overcome-sales-objections-with-your-b2b-lead-generation-sales-letters-aid104539.htm</link>
    <description> One of the disadvantages of business-to-business direct mail lead generation letters is that you are selling on paper, not in person. That means you are unable to read your prospect's body language. Unable to hear and respond to his objections.\</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>In Business-to-Business Direct Mail Sales Letters, Make It Easy
To Respond</title>
    <link>/direct-mail/in-business-to-business-direct-mail-sales-letters-make-it-easy-to-respond-aid104540.htm</link>
    <description> I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective.    He had a terrific product, a compelling offer, and a sound business model. He</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Current Postage Rates</title>
    <link>/direct-mail/current-postage-rates-aid104541.htm</link>
    <description> The Postal Service revenue only comes from the customers that use the postal services. So, this is just a business like all the other businesses.   Unfortunately this will also force the Postal Service to frequently raise the current postage r</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Lloyd Lewis</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail Deadlines: How To Use Them Effectively</title>
    <link>/direct-mail/direct-mail-deadlines-how-to-use-them-effectively-aid104542.htm</link>
    <description> Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days (&quot;Order within the next 30 days&quot;), will outpull mailings with no deadline almost every time.  But you need to be cautious a</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail Envelope Tips For Successful B2B Lead Generation</title>
    <link>/direct-mail/direct-mail-envelope-tips-for-successful-b2b-lead-generation-aid104543.htm</link>
    <description> In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or p</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>In B2B Direct Mail Lead Generation, Work Backwards</title>
    <link>/direct-mail/in-b2b-direct-mail-lead-generation-work-backwards-aid104544.htm</link>
    <description> Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.    Before you write a single line of copy or design a single element of your direct mail package, sit down with the sale</description>
    <pubDate>2007-07-18</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Premiums and Freemiums: Who's Doing What</title>
    <link>/direct-mail/premiums-and-freemiums-who-s-doing-what-aid104545.htm</link>
    <description> This article appeared in the 2005 July/August issue of Subscription Marketing newsletter.  Premiums and Freemiums - Who's Doing What? by Shira Linden   Just like in the fashion industry, premiums have their hot sellers and their has-beens. Th</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Shira Linden</author>
    <comments>T-XU Articles</comments>
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    <title>Make Your Fundraising Letters Personal With The Right Pronouns</title>
    <link>/direct-mail/make-your-fundraising-letters-personal-with-the-right-pronouns-aid104546.htm</link>
    <description> How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors.  The mistake to avoid is referring to your organization as a faceless organiz</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Testimonials Boost Direct Mail Response Rates In
Business-to-Business Sales Lett</title>
    <link>/direct-mail/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-lett-aid104547.htm</link>
    <description> Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect¡¯s peer group.    Testimonials are valuable because they say what you cannot. If yo</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Your Fundraising Annual Appeal Letters Need A Villian</title>
    <link>/direct-mail/your-fundraising-annual-appeal-letters-need-a-villian-aid104548.htm</link>
    <description> Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. &quot;Individuals are more prone to respond to a genuine feeling of a</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Read This, Sell More: Direct Mail Marketing Is About Benefits,
Not Features</title>
    <link>/direct-mail/read-this-sell-more-direct-mail-marketing-is-about-benefits-not-features-aid104549.htm</link>
    <description> Your customer wants a cleaner kitchen, not a kitchen cleaner.  Your customers are interested in benefits, not features. So sell benefits in your sales letters.  The difference between a feature and a benefit comes down to this: A feature is w</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Write Effective Fundraising Letters By Being Conversational
(Includes Examples &amp;</title>
    <link>/direct-mail/write-effective-fundraising-letters-by-being-conversational-includes-examples--aid104550.htm</link>
    <description> I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversat</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Fundraising Letters Are Easier To Write With AIDA</title>
    <link>/direct-mail/fundraising-letters-are-easier-to-write-with-aida-aid104551.htm</link>
    <description> Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Dear Friend: Don't Start Your Non-For-Profit Fundraising Letters
As A Stranger</title>
    <link>/direct-mail/dear-friend-don-t-start-your-non-for-profit-fundraising-letters-as-a-stranger-aid104552.htm</link>
    <description> Dear Friend:  Don't do it.  Don't start your fundraising letters with &quot;Dear Friend.&quot;  After all, when was the last time you received a letter from someone dear to you, addressing you as &quot;Dear Friend?&quot; Never, right? The days of the Dear Frie</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
</item>
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    <title>Write Fundraising Letter Overlines That Donors Can't Resist
(Includes Samples &amp;</title>
    <link>/direct-mail/write-fundraising-letter-overlines-that-donors-can-t-resist-includes-samples--aid104553.htm</link>
    <description> Write Fundraising Letter Overlines That Donors Can't Resist   The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.  According to d</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Your Direct Mail Sales Letters Must Differentiate You</title>
    <link>/direct-mail/your-direct-mail-sales-letters-must-differentiate-you-aid104554.htm</link>
    <description> For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the</description>
    <pubDate>2007-07-23</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Eleven Reasons Donors Stop Responding To Fundraising Letter
Appeals</title>
    <link>/direct-mail/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals-aid104555.htm</link>
    <description> Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals   Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as</description>
    <pubDate>2007-07-27</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Eight Advantages of Fundraising Letters Over Other Methods</title>
    <link>/direct-mail/eight-advantages-of-fundraising-letters-over-other-methods-aid104556.htm</link>
    <description> &lt;strong&gt;1. Personal&lt;/strong&gt;&lt;br /&gt; Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one &quot;meeting&quot; with ea</description>
    <pubDate>2007-07-27</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Direct Mail Catalogs &amp; Brochures: Write Captions That Sell</title>
    <link>/direct-mail/direct-mail-catalogs-brochures-write-captions-that-sell-aid104557.htm</link>
    <description> Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them.  My a</description>
    <pubDate>2007-07-27</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Fundraising Letter Envelopes: How To Make Them Irresistible</title>
    <link>/direct-mail/fundraising-letter-envelopes-how-to-make-them-irresistible-aid104558.htm</link>
    <description> Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors in</description>
    <pubDate>2007-07-27</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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    <title>Fundraising Letters: Where To Find Creative Ideas For Your
Appeals</title>
    <link>/direct-mail/fundraising-letters-where-to-find-creative-ideas-for-your-appeals-aid104559.htm</link>
    <description> How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive tha</description>
    <pubDate>2007-07-27</pubDate>
    <category>Direct Mail</category>
    <author>Alan Sharpe</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Emancipation</title>
    <link>/publishing/emancipation-aid94988.htm</link>
    <description>  During the duration of ancestors, through the mighty pen, the ancestors wrote about the life as a slave, it is un fortunate that we as a people Continue to sing the same songs. Through time we continue to accept the negative fertilities of want</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Jacqueline Amos</author>
    <comments>T-XU Articles</comments>
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    <title>Standardizing Computer Interfacing to Medical Devices</title>
    <link>/publishing/standardizing-computer-interfacing-to-medical-devices-aid94989.htm</link>
    <description> The first medical devices with the means to pass data to a computer appeared in the 1970's. Of course in those days there weren't many computers to actually connect to the devices, but this rapidly changed with the advent of the PC. However desp</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Nicholas Cain</author>
    <comments>T-XU Articles</comments>
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    <title>The benefits of interfacing computers to medical devices.</title>
    <link>/publishing/the-benefits-of-interfacing-computers-to-medical-devices--aid94990.htm</link>
    <description> Most medical devices in intensive care units (ICU) such as patient monitors, respirators, and infusion pumps are used as stand-alone devices, they are used in isolation from other devices. The patients measurements are often recorded on paper c</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Nicholas Cain</author>
    <comments>T-XU Articles</comments>
</item>
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    <title>Syndicated Columnist Keith &quot;MuzikMan&quot; Hannaleck Collaborates
With Unsigned Music</title>
    <link>/publishing/syndicated-columnist-keith-muzikman-hannaleck-collaborates-with-unsigned-music-aid94991.htm</link>
    <description> &lt;b&gt;FOR IMMEDIATE RELEASE&lt;/b&gt;     &lt;i&gt;Atlanta, GA--January 16, 2006--&lt;/i&gt;Beginning in February 2006 &lt;a href=&quot;http://www.unsignedmusicmag.com&quot;&gt;UNSIGNED Music Magazine&lt;/a&gt; will add MuzikMan Reviews by Keith Hannaleck as a new monthly review colu</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Unsigned Music Magazine</author>
    <comments>T-XU Articles</comments>
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    <title> Methods to address and solve critical workplace conflicts and
other related pro</title>
    <link>/publishing/methods-to-address-and-solve-critical-workplace-conflicts-and-other-related-pro-aid94992.htm</link>
    <description> A new innovation in training is represented by the story-workbook? introduced by Training Associates Press in 1999. The story-workbook? takes critical workplace issues such as values-conflicts and weaves them into modern stories that readers en</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Vincent George</author>
    <comments>T-XU Articles</comments>
</item>
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    <title>Sublime Layout with One Picture</title>
    <link>/publishing/sublime-layout-with-one-picture-aid94993.htm</link>
    <description> How to get the most out of using just a single picture (photo or art) on a page? The page can be a page in a magazine, a book, a folder /announcement or a web page.  Using just one photo or picture may be seen as a challenge. But the differenc</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Soren Breiting</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Ten Benefits For Having Your Articles Published Through E-zines</title>
    <link>/publishing/ten-benefits-for-having-your-articles-published-through-e-zines-aid94994.htm</link>
    <description> 1. You will be known as an expert on the topics you write about and this endears potential customers to you before they even visit your website. In fact, this is 700%-1000% times more effective than regular advertising. There is no better way to</description>
    <pubDate>2007-07-18</pubDate>
    <category>Publishing</category>
    <author>Edwin Lim</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>How the Bracket Came to Be</title>
    <link>/publishing/how-the-bracket-came-to-be-aid94995.htm</link>
    <description> The word bracket is not commonly used in everyday language. One may go through a full life and perhaps never even get to use the word bracket. This may lead one to the conclusion that the word bracket is not quite that useful. On the contrary, i</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>James Monahan</author>
    <comments>T-XU Articles</comments>
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    <title>Writing the Dramatic Truth</title>
    <link>/publishing/writing-the-dramatic-truth-aid94996.htm</link>
    <description> A hallmark of powerful fiction is writing that rings true in a potent, vivid way. Writing rings true in a novel because the storyteller has provided a context for the truth of a novel, generally through setting out a story's promise. Without tha</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Bill Johnson</author>
    <comments>T-XU Articles</comments>
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    <title>Bound Together: The Art of Bookbinding</title>
    <link>/publishing/bound-together-the-art-of-bookbinding-aid94997.htm</link>
    <description> Imagine having to read a book that has 1000 pages long. That, in itself, may be a daunting task.   Now, imagine having to read it with all its pages falling off! Close to impossible!   Bookbinding is the art of assembling a book from separate</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>James Monahan</author>
    <comments>T-XU Articles</comments>
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    <title>Business Cards Printing brings out Corporate Identity the Easy
Way</title>
    <link>/publishing/business-cards-printing-brings-out-corporate-identity-the-easy-way-aid94998.htm</link>
    <description> Business cards significance in the business industry cannot be over emphasized. In fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services.  We cannot deny the blatant fact th</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Maricon Williams</author>
    <comments>T-XU Articles</comments>
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    <title>9 Myths That Block You From Writing Your Book</title>
    <link>/publishing/9-myths-that-block-you-from-writing-your-book-aid94999.htm</link>
    <description> Many speakers, consultants, and small business owners alike feel confident with communicating their message orally. They can spout their message in an elevator speech with the accuracy of a scientist. But when it comes to putting it on paper, so</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Earma Brown</author>
    <comments>T-XU Articles</comments>
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    <title>Flash opens new windows and opportunities for game designers</title>
    <link>/publishing/flash-opens-new-windows-and-opportunities-for-game-designers-aid95000.htm</link>
    <description> There are three main aspects: the player, the file format, and the authoring tool/IDE. Flash games can be developed for websites, interactive TV, as well as handheld devices. There is no need to adopt multiple programming languages to build game</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Paul Wilson</author>
    <comments>T-XU Articles</comments>
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    <title>The world of computer gaming, high-stakes and intense
competition</title>
    <link>/publishing/the-world-of-computer-gaming-high-stakes-and-intense-competition-aid95001.htm</link>
    <description>  Multiplayer games and tournaments are now offering cash prizes, adding to the thrill of competing. To participate, a valid credit card or paypal account is required. And, a player must live in a state or country that has no laws against online\</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Paul Wilson</author>
    <comments>T-XU Articles</comments>
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    <title>Boriska, Indigo Boy from Volzhsky</title>
    <link>/publishing/boriska-indigo-boy-from-volzhsky-aid95002.htm</link>
    <description> Boriska, Indigo Boy from Volzhsky, Predicts Catastrophes in 2008   The boy says he was a Samual being three meters in height in his past life.  The unusual baby boy was born in the town of Volzhsky, the Volgograd region of Russia. His mother,</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Seer Rhykan</author>
    <comments>T-XU Articles</comments>
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    <title>A New Race Has Appeared on Earth</title>
    <link>/publishing/a-new-race-has-appeared-on-earth-aid95003.htm</link>
    <description> A New Race Has Appeared on Earth   They are the Indigo children. Indigo children's immune systems are many times stronger than that of an average human. This will enable them to survive the coming plague that has been sent to Earth via a chick</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Seer Rhykan</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>'Press Release' - most lucrative &amp; marketing method</title>
    <link>/publishing/-press-release-most-lucrative-marketing-method-aid95005.htm</link>
    <description> With online press release one can simply reach the significant online community. PR web-sites offers article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business communi</description>
    <pubDate>2007-07-23</pubDate>
    <category>Publishing</category>
    <author>Allen Brown</author>
    <comments>T-XU Articles</comments>
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    <title> When &amp; What - To Upgrade Existing PC</title>
    <link>/publishing/when-what-to-upgrade-existing-pc-aid95006.htm</link>
    <description> The technology is currently at a rocket speed, you would probably find something more special - the more advanced technology on the second day of computer purchased. You may feel the computer you are using right now is little outdated, sorry if</description>
    <pubDate>2007-07-27</pubDate>
    <category>Publishing</category>
    <author>Allen Brown</author>
    <comments>T-XU Articles</comments>
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    <title>Arabic Insurance Market</title>
    <link>/publishing/arabic-insurance-market-aid95007.htm</link>
    <description> Arab Insurance Market Review  There is little information on the arab insurance market due to the developing natures of their economies. This is what arabicinsurance has found so far.  &quot;As a market Insurance premiums in the Middle East are ab</description>
    <pubDate>2007-07-27</pubDate>
    <category>Publishing</category>
    <author>Dana F</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>You Can Easily Create Your Own Ebook And Make A Fortune</title>
    <link>/publishing/you-can-easily-create-your-own-ebook-and-make-a-fortune-aid95008.htm</link>
    <description> Selling information is one of the most popular and successful business types on the Internet. It is a very low-cost, high-profit business.   The vast majority of people use the Internet to seek information that will help solve their problems.</description>
    <pubDate>2007-07-27</pubDate>
    <category>Publishing</category>
    <author>Conleth C Onu</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>How to find Stickers, Labels and Decals on Rolls with Your
Design</title>
    <link>/publishing/how-to-find-stickers-labels-and-decals-on-rolls-with-your-design-aid95009.htm</link>
    <description> I had the hardest time finding decals on the web. Not just any decals, but ones that come on rolls and are printed with my own designs. This seems like such an easy task until you delve in to Cyberspace. I was trying to think of different catego</description>
    <pubDate>2007-07-27</pubDate>
    <category>Publishing</category>
    <author>Mike Orther</author>
    <comments>T-XU Articles</comments>
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    <title>You Can Earn A Fortune Creating And Marketing Your Own Ebooks</title>
    <link>/publishing/you-can-earn-a-fortune-creating-and-marketing-your-own-ebooks-aid95010.htm</link>
    <description> There is no argument that information products will continue to be a hot seller on the internet. People surf around looking for information on every topic imaginable. If you have, or can research and gather information on a hot topic, you can ma</description>
    <pubDate>2007-07-27</pubDate>
    <category>Publishing</category>
    <author>Conleth C Onu</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail - For Small Businesses</title>
    <link>/marketing-direct/direct-mail-for-small-businesses-aid72062.htm</link>
    <description>&lt;p&gt;We hear a lot of talk about junk mail nowadays. Many people\rwill tell you that they dump it straight in the trash. But\rwhy do you think so many organisations send out so called\rjunk mail - because it works!&lt;/p&gt;&lt;p&gt;I dump most of my junk mail jus</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Alan Fairweather</author>
    <comments>T-XU Articles</comments>
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    <title>Internet Direct Mail Is Different: 14 Things To Remember</title>
    <link>/marketing-direct/internet-direct-mail-is-different-14-things-to-remember-aid55127.htm</link>
    <description>&lt;p&gt;Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.&lt;/p&gt;&lt;p&gt;However, marketers need to respect that online media and print media present different hurdles in achieving</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Aran Kay</author>
    <comments>T-XU Articles</comments>
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    <title>Making Direct Mail Work for Small Businesses</title>
    <link>/marketing-direct/making-direct-mail-work-for-small-businesses-aid55058.htm</link>
    <description>&lt;p&gt;If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.&lt;</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Sky Maya</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Direct Mail Strategy - Brand Identity Guru</title>
    <link>/marketing-direct/direct-mail-strategy-brand-identity-guru-aid54685.htm</link>
    <description>&lt;p&gt;1. Know your purpose:  What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Scott D. White</author>
    <comments>T-XU Articles</comments>
</item>
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    <title>Direct Mail Postcard Rules</title>
    <link>/marketing-direct/direct-mail-postcard-rules-aid54652.htm</link>
    <description>&lt;p&gt;It¡¯s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It¡¯s also a fact that it costs far less money to keep a customer than</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Joe Niewierski</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Boost Your Direct Mail Response Rates with Mapping Technology</title>
    <link>/marketing-direct/boost-your-direct-mail-response-rates-with-mapping-technology-aid54327.htm</link>
    <description>&lt;p&gt;On Superbowl Sunday, Domino¡¯s Pizza delivered more than 900,000 pizzas¡ªand mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on &quot;fast, hot an</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Lori Feldman</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Increase Repeat Business and Referrals with Direct Mail</title>
    <link>/marketing-direct/increase-repeat-business-and-referrals-with-direct-mail-aid53442.htm</link>
    <description>&lt;p&gt;So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to cust</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Joe Niewierski</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Direct Mail - Don't Assume, Just Test and Track</title>
    <link>/marketing-direct/direct-mail-don-t-assume-just-test-and-track-aid52796.htm</link>
    <description>&lt;p&gt;Where to Start:&lt;/p&gt;&lt;p&gt;Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.  You should determine what you are able to spend for your marketing budget,</description>
    <pubDate>2007-07-23</pubDate>
    <category>Marketing Direct</category>
    <author>Joy Gendusa</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Prof</title>
    <link>/marketing-direct/how-to-use-the-3-most-common-direct-marketing-measurements-to-increase-your-prof-aid51739.htm</link>
    <description>&lt;p&gt;John Wanamaker, a 19th century entrepreneur, once famously made the statement, ¡°I know that half of my advertising is wasted, I just don¡¯t know which half.¡±   Fortunately for today¡¯s marketers, there are scientific ways to determine which half is</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>Daegan Smith</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Direct Response - The Fast Track to 6 Figure Freelance Copywriting</title>
    <link>/marketing-direct/direct-response-the-fast-track-to-6-figure-freelance-copywriting-aid49449.htm</link>
    <description>&lt;p&gt;Why is freelance direct response copywriting so lucrative?  Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.&lt;/p&gt;&lt;p&gt;It's not complicated. Compa</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>Nick Usborne</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>40 Mail Order Success Secrets</title>
    <link>/marketing-direct/40-mail-order-success-secrets-aid42969.htm</link>
    <description>Here are some tips to help your mail order business be successful.\r &lt;P&gt; 1.  How do you develop a personal relationship with your customers?&lt;/P&gt;\r &lt;P&gt;Successful mail order firms make every effort to personalize their mail!&lt;/P&gt;\r &lt;P&gt;2.  What inspir</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Mail Order Bookkeeping Basics</title>
    <link>/marketing-direct/mail-order-bookkeeping-basics-aid42889.htm</link>
    <description>&lt;P&gt;INTRODUCTION&lt;/P&gt;\r &lt;P&gt;This information is provided for individuals who are starting a   mail order business and require a basic bookkeeping system. It   has been written for someone who has little or no bookkeeping   background. No income tax or</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Optimize Your Mailing List For Better Results</title>
    <link>/marketing-direct/optimize-your-mailing-list-for-better-results-aid42928.htm</link>
    <description>&lt;P&gt;A list of customers who have previously bought from you is your most   important asset.  These are the customers who will provide you with return   business, which is more profitable than the first sale.  Are you   getting the most from your custo</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Choosing a Print Mail Dealer</title>
    <link>/marketing-direct/choosing-a-print-mail-dealer-aid42937.htm</link>
    <description>&lt;P&gt;&lt;BR&gt;                &quot;Print &amp; Mail is a type of service that is&lt;BR&gt;                 popular among small mail order operators.&lt;BR&gt;                 It is an inexpensive way to get your ad&lt;BR&gt;                 material printed and mailed to people.&lt;/P&gt;</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Practical Plans for Mail Order Beginners</title>
    <link>/marketing-direct/practical-plans-for-mail-order-beginners-aid42949.htm</link>
    <description>&lt;p&gt;&lt;BR&gt; Below are six simple, practical plans that will enable you to start and \rbuild your own money making mail order business.  These plan have made money for \rothers, and they will make money for you - If you will REALLY work at them!&lt;/p&gt;&lt;p&gt;&lt;br</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Creating And Maintaining A Mailing List</title>
    <link>/marketing-direct/creating-and-maintaining-a-mailing-list-aid42950.htm</link>
    <description>Starting to collect proper information to create a mailing list is not difficult, once you know how to proceed.  In this report, uses for mailing lists are briefly described.  The first steps in identifying the names that might be included on your ma</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Get Free Mailing Lists From Federal and State Governments</title>
    <link>/marketing-direct/get-free-mailing-lists-from-federal-and-state-governments-aid42954.htm</link>
    <description>&lt;P&gt;If you want to make money in the mailing list business, you  should contact the state and federal government for sources of  lists. What's available? You wouldn't believe it!&lt;/P&gt;\r &lt;P&gt;From many states you can get lists of licensed attorneys,  acc</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>The Beginner's Mail Order Business Guide</title>
    <link>/marketing-direct/the-beginner-s-mail-order-business-guide-aid42715.htm</link>
    <description>&lt;P&gt;No claim is made that the steps outlined would be successful for someone else.  Each individual should obtain whatever professional advice may be&lt;BR&gt;necessary for his particular operation.&lt;/P&gt;\r &lt;P&gt;INTRODUCTION&lt;/P&gt;\r &lt;P&gt;The following is designed</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Using Direct Mail</title>
    <link>/marketing-direct/using-direct-mail-aid42759.htm</link>
    <description>&lt;P&gt;The advantages of using direct mail to promote your home-based or small?business are: &lt;/P&gt;\r &lt;P&gt;Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service.&lt;/P&gt;\r &lt;P&gt;Flexibili</description>
    <pubDate>2007-07-18</pubDate>
    <category>Marketing Direct</category>
    <author>Sue And Chuck DeFiore</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Money-Maker's Secrets to Renting Profitable Mailing Lists</title>
    <link>/marketing-direct/money-maker-s-secrets-to-renting-profitable-mailing-lists-aid42587.htm</link>
    <description>&lt;p&gt;As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With t</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Secrets to Profitable Mail Order Products</title>
    <link>/marketing-direct/secrets-to-profitable-mail-order-products-aid42505.htm</link>
    <description>&lt;p&gt;The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.&lt;/p</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
</item>
<item>
    <title>Profitable Mail Order Guide</title>
    <link>/marketing-direct/profitable-mail-order-guide-aid42509.htm</link>
    <description>Selling products and/or services through the mail is a popular way of doing business.  Millions of people from all walks of life, and in all parts of the world are &quot;into&quot; mail order, with more coming in every day.  Some of them are grossing in the mi</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
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    <title>Secrets And Top-Tips Of Mail Order Advertising</title>
    <link>/marketing-direct/secrets-and-top-tips-of-mail-order-advertising-aid42338.htm</link>
    <description>&lt;P&gt;Good Advertising creates more production, thus greater &lt;BR&gt;consumption, faster turnover and lower sales price per &lt;BR&gt;unit.  To a great extent it determines the success or &lt;BR&gt;failure of the mail order operator!&lt;/P&gt;\r &lt;P&gt;When working up an advert</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
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    <title>60 Ways to Increase Your Mail Order Catalog Sales</title>
    <link>/marketing-direct/60-ways-to-increase-your-mail-order-catalog-sales-aid42118.htm</link>
    <description>&lt;P&gt;This article is meant to inform.  Please don't construe this as legal advice. &lt;/P&gt;\r &lt;P&gt;Perfection in a mail order catalog is like infinity...you can &lt;BR&gt;continually approach it but never quite reach it. In the case of &lt;BR&gt;many catalogs it is not</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
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    <title>101 Ways to Improve Your Direct Mail Response</title>
    <link>/marketing-direct/101-ways-to-improve-your-direct-mail-response-aid42121.htm</link>
    <description>&lt;p&gt;Direct mail can be a powerful way to reach your customers.  However, it is only powerful if used effectively.  Here are some tips to help your direct mail campaign be successful.&lt;/p&gt;&lt;p&gt;1.  Mail to your customers more often.  If you are now mailing</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>DeAnna Spencer</author>
    <comments>T-XU Articles</comments>
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    <title>Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Respon</title>
    <link>/marketing-direct/dirty-hooligan-what-a-crude-street-corner-come-on-taught-me-about-direct-respon-aid41812.htm</link>
    <description>&lt;p&gt;Can't get a date?&lt;/p&gt;&lt;p&gt;No, I mean to your website.&lt;/p&gt;&lt;p&gt;Day in and day out, I see marketers address &quot;filet mignon&quot; prospects like $10 streetwalkers.&lt;/p&gt;&lt;p&gt;How do they expect to get the sale (or the signup, or the download, or the ___) like THAT?</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>Harmony Major</author>
    <comments>T-XU Articles</comments>
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    <title>Direct Mail</title>
    <link>/marketing-direct/direct-mail-aid39789.htm</link>
    <description>&lt;p&gt;&lt;BR&gt;&lt;BR&gt;Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that¡¯s available at th</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>Christopher Given</author>
    <comments>T-XU Articles</comments>
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    <title>Why Direct Mail Advertising Works And How To Lower Your Costs</title>
    <link>/marketing-direct/why-direct-mail-advertising-works-and-how-to-lower-your-costs-aid39484.htm</link>
    <description>&lt;p&gt;I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, &quot;I don't know how they got my name but I sure am pleased</description>
    <pubDate>2007-07-10</pubDate>
    <category>Marketing Direct</category>
    <author>Sasha Peters</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>The Importance Of Article Marketing</title>
    <link>/article-marketing/the-importance-of-article-marketing-aid30478.htm</link>
    <description>When most people think of advertising and promotion, they think about the expenses involved and how, for most new business owners, there isn't a large amount of cash sitting around for use in an aggressive marketing campaign. Luckily for online entre</description>
    <pubDate>2007-07-27</pubDate>
    <category>Article Marketing</category>
    <author>Vincent Abrugar</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Article Writing And Article Marketing Basics</title>
    <link>/article-marketing/article-writing-and-article-marketing-basics-aid30021.htm</link>
    <description>Want to know how to increase publicity for your website, in a sure and steady way? You may not realize it but many website operators use the same trick to generate traffic for virtually nothing.&lt;br /&gt; &lt;br /&gt; Which is? Write content-rich and focused</description>
    <pubDate>2007-07-27</pubDate>
    <category>Article Marketing</category>
    <author>Evelyn Lim</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Article Marketing: How Best To Submit Your Articles?</title>
    <link>/article-marketing/article-marketing-how-best-to-submit-your-articles--aid30022.htm</link>
    <description>You already know the benefits of article marketing as an effective means of generating traffic to your site and getting back links. For continued branding and increasing traffic, it is a good idea to submit articles on a regular basis to article dire</description>
    <pubDate>2007-07-27</pubDate>
    <category>Article Marketing</category>
    <author>Evelyn Lim</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Make Your Articles Work Harder For You</title>
    <link>/article-marketing/make-your-articles-work-harder-for-you-aid29081.htm</link>
    <description>You probably already know how effective article marketing can be to drive traffic to your site and to improve your search engine rankings. You spend some time each month or even each week to write and submit articles. Now you can make them work even</description>
    <pubDate>2007-07-27</pubDate>
    <category>Article Marketing</category>
    <author>Susane B. Myers</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Ignore At Your Own Peril - Article Submission Mistakes</title>
    <link>/article-marketing/ignore-at-your-own-peril-article-submission-mistakes-aid29041.htm</link>
    <description>The most important task in the world of marketing with articles is to create relationships with editors. This is not to say that you need to invite them to dinner or even call them on a regular basis. You do have to be polite, reliable and submit qua</description>
    <pubDate>2007-07-27</pubDate>
    <category>Article Marketing</category>
    <author>Bonnie Jo Davis</author>
    <comments>T-XU Articles</comments>
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    <title>10 POWERFUL Reasons WHY 'Articles' Remain The Internets #1 Marketing Strategy</title>
    <link>/article-marketing/10-powerful-reasons-why-articles-remain-the-internets-1-marketing-strategy-aid28921.htm</link>
    <description>We've all heard it... &quot;Content IS King&quot; and for good reason because it IS as far as the Internet is concerned.&lt;br /&gt; &lt;br /&gt; And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to</description>
    <pubDate>2007-07-23</pubDate>
    <category>Article Marketing</category>
    <author>styles98</author>
    <comments>T-XU Articles</comments>
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    <title>Building An Online Business Is Like Starting A Garden, You First MUST Plant Your</title>
    <link>/article-marketing/building-an-online-business-is-like-starting-a-garden-you-first-must-plant-your-aid28929.htm</link>
    <description>I know what your thinking, &quot;what the heck does starting a garden and planting seeds have to do with building an online business?&quot;&lt;br /&gt; &lt;br /&gt; Well... it all depends on how you perceive what I'm about to share with you.&lt;br /&gt; &lt;br /&gt; I'm merely us</description>
    <pubDate>2007-07-23</pubDate>
    <category>Article Marketing</category>
    <author>styles98</author>
    <comments>T-XU Articles</comments>
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<item>
    <title>Free Article Submission Sites Are Your Gateway to Targeted Traffic</title>
    <link>/article-marketing/free-article-submission-sites-are-your-gateway-to-targeted-traffic-aid28855.htm</link>
    <description>There are hundreds of &quot;free article submission&quot; sites that will gladly accept your articles written to provide readers with useful information. As long as these articles are not thinly disguised sales letters, but provide solid content, these sites w</description>
    <pubDate>2007-07-23</pubDate>
    <category>Article Marketing</category>
    <author>temp</author>
    <comments>T-XU Articles</comments>
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