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Using RSS to Make Money Online
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By Leokadia Angela
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Most of you have seen those little buttons on websites labeledRSS or XML. If you are wondering what they are, RSS means ReallySimple Syndication. Really simple because when you subscribe toa site that has this feature, you keep up-to-date with newinformation without having to check the site every day. This isreally good news because you can use it to get newsfeeds frommajor news networks, news on new movies, even your favoritemusician's tour dates or CD releases.
This new twist to the Internet is very valuable to you as aInternet marketer too. Imagine replacing email marketing withRSS marketing. People actually subscribe meaning they want yourinformation updates, similar to opt-in newsletters. Withnewsletters you have to write them and your site content. WithRSS, when you update your content, all subscribers are notifiedby their newsreaders.
Newsreaders are special software that read RSS feeds. To getstarted, download a free RSS reader.
If you use a Windows PC, go to http://www.rssreader.com
For Mac users, see http://ranchero.com/netnewswire
Once you are set up, here's all you or your customers have todo...
Right-click (control-click for Mac users) on any RSS button on asite, blog or news source that interests you. Select CopyShortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location"for Firefox browsers), and paste that URL into your RSS Reader.And that is it, you are subscribed. Once you get started, yourfavorite parts of the Web come to you. No need to go out andcheck for updates all the time. If you do not want to downloadsoftware, subscribe to your favorite feeds through My Yahoo orMy MSN.
So how does any of this make you money?
More traffic means more money. By placing RSS on your website oryour blog, anyone can subscribe automatically and know when anew product or service is available. This new breed of Internetshopper is not to be ignored. To take advantage of the trafficyou have to make your RSS feed available to website visitors andsubmit your feed information to RSS, blog and XML typedirectories.
Here's how you get RSS for your site!
Go to http://blogs.law.harvard.edu/tech/rss for the best sourceof RSS and Blog information. There are several file types forRSS and here you learn which is best and why. The easiest andfastest way to learn more about this technology and see it inuse is to go to http://rss.sitesell.com where you find all youneed to know about RSS, including solid marketing ideas.
There is no need to become a techie, no need to know all the insand outs of RSS and XML. There is huge need for you to knowenough about this newest technology to use it. Once you do, itcomes easy to see how you make money online with RSS. In thesame way newsletters and opt-in email are used for successfulmarketing, RSS is much easier, faster, and a much less intrusiveway to communicate with potential or existing clients andcustomers.
It's very critical to provide exactly what people want to makemoney online. How can there be a better way to do that than toallow people to subscribe to their wants and wishes? Start usingRSS and XML technologies to make money online now before it toobecomes the jungle email marketing is. To add fuel to yourmarketing fire, use optimized content for frequent updates toyour blogs and web pages and deliver it with RSS.
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