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On Page Optimization Secrets: The Key to Search Engine Traffic
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By Tim Wright
[Hits: 23207]
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In this day and hour of the internet, with the increasinglyheavy competition even among niche markets, it is important todo everything that you can to increase your search enginerankings.
While implementing a linking strategy is the top priority ofmost internet marketers, the fact of the matter is that you needto do everything you can to increase your edge over thecompetition, and one of those ways is to effectively use on pageoptimization.
First of all, let's do a little research on the competition andsee what they are doing.
If you have a list of keywords that you are targeting to promoteyour website, grab them and head over to Google. If you don'thave a list of keywords or keyphrases, you should sit down anddo a little research and see what keywords you should target.
Now, select the keywords that you want to target - the morespecific and niche oriented the better.
Just make sure that people actually search for those keywords.
If you aren't sure how often those keywords searched for, go tothe Overture Search Term Suggestion Tool or Wordtracker to findout just how often, and in the case of Wordtracker, just howcompetitive your keywords are.
Type in your keyword and see what comes up. Then go to the firsttwo or three sites that are listed under that keyword.
Look at how the pages of these sites are optimized and make afew notes.
You want to check:
-how they have used their heading tags -how often they haverepeated the keyword on the page -if they put keywords in thealt tags of their images (put your mouse overtop of the pictureson their pages and see if anything comes up) -if they have thekeyword in the title of the page -if they named the page afterthe keyword (e.g. - keyword.html) -if they used the keyword inany of their meta tags. Go to "View" on your web browser (inInternet Explorer) and down to "View Source" to see what theyhave put in their meta tags -if the keyword is a part of theirurl
Once you have taken note of the above for the top two or threesites, go back to Google again and type in"link:[http://www.competitor's-website-address-here.com]",putting the url of the page you just checked into the"[http://www.competitor's-website-address-here.com]" sectionabove.
This will bring up a list of the other websites that arecurrently linking to them.
Now that you have analyzed the top two or three websites listedfor that one keyword, you want to imitate what they have doneand go a little further.
Get out your list of how each site was optimized, and look tosee what each of your competitor's haven't done.
Go through the list provided above and see how you can improveon their current on page optimization strategy.
For example, if they have forgotten to use the keyword in thetitle of their page, you can do all of the on page optimizationthat they have done, but go one step further and put yourkeyword in the page's title.
Or, if they only have a few sites with low Page Rank linking tothem, you could make it your goal to get a few more siteslinking to you than them, or to get sites that have a higherPage Rank linking to your site.
You want to see what they have done and then optimize a littlebit more. This will ensure that you have a successful strategy,as you will be adding to their already proven on page seostrategy.
You want to do this for each keyword that you are going totarget. It can be a monumental task, but it will dramaticallyincrease your search engine listings.
Once you have analyzed the competition and have a search engineoptimization plan of action, all you need to build your pages.
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