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Increase Your Website Traffic With Article Marketing
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By Amber Lowery
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Recently, the concept of marketing your website with articleshas gained popularity. Many site owners are having articleswritten and published on various article directories. The reasonis simple, traffic.
Why Article Marketing?
The demand for quality content online never ceases. Smartwebmasters realize that by providing this quality content andgiving permission for other webmasters to republish theirarticles results in an excellent opportunity to expose theirwebsite to their target audience.
Each article that you write and distribute gives you the chanceto plug your site or newsletter in the about the author section.You can typically link directly to your site, and sometimes evencan use HTML and link your primary keywords in the anchor text.This gives you some nice, relevant backlinks. Its not uncommonto receive thousands of unique backlinks for each articlesubmitted, as over time your article will continue to be pickedup for redistribution by other webmasters.
That's why article marketing is so popular, its a winningsituation all around. Other webmasters can add your qualityarticles to their sites for free, and you get exposure andlinks. Everybody is happy.
But I cant Write!
Writing a good article is actually surprisingly easy, especiallyif you are already an expert on your topic. Articles only needto be about 300 - 500 words, and be well written and withoutspelling and grammatical errors. Even if you are trying to writeabout a topic that you are not as familiar with, you haveoptions.
Many webmasters outsource the creation of articles. If you visitany web freelance site, such as elance.com, you can usually findsomeone to write articles for you on any topic for between $10to $40 per article. As with anything, buyer beware. Its best togive a prospective writer a small assignment first of only a fewarticle to get a feel for the quality of their writing.Remember, the articles that you submit are representing you andyour website. Quality matters.
How and Where to Submit Articles?
So, you have written your article, checked it for spelling andgrammar and its ready to go...now what? You need to distributeyour article to Article Directories, Article Announcement Listsand you can even submit your article directly to industryspecific sites.
Many article marketers find that using an article submissionsoftware can speed up the time it takes to submit your articles.Article submission software also can help with the "where do Isubmit to?" question as well. The article submission sites andannouncement lists come pre loaded with directories and othersites that accept submissions. You can also add your own sitesto the list.
I highly recommend using an article submission software packageto submit your articles. The time savings alone is substantial.Personally, I use the article submission software to submit tothe "basic" directories & portals. Then, I go to Google and typein my topic and "submit article". Usually, I will have tens oreven hundreds more sites that cater specifically to the niche Iam promoting. I then submit to those niche sites as well. Thistechnique is not something I see being widely done, however, sothere's a good tip for you!
The traffic from articles submitted to niche sites as well asthe directories is substantially higher than the traffic fromarticles submitted to directories alone.
There you have it. Marketing your website with articles is agreat way to get traffic, links and expose your website to newvisitors. Its easier than it sounds, even for those that thinkthey cant write. Just try it! Chances are you will be addingArticle marketing to your standard internet marketing box oftricks.
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