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How to Select a Graphic Designer for Your eBook Covers
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By Leva Duell
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There are three important considerations that must be satisfiedwhen selecting a designer to create a cover for your ebook,software box, or CD cover: design skill, marketing experienceand price.
Obviously, design skill is an important consideration. Samplesare the primary way to evaluate a designer's skills. Look forevidence that the designer has the ability to create quality,professional-looking, effective cover images and knows how towork with fonts, colors and images.
Are the designs effective from a marketing standpoint? Is thedesigner experienced in Internet marketing? Or is someoneknowledgeable about Internet marketing supervising the designs?Is the designer experienced in designing ebook covers or otherimages that will be used to sell products on the Internet? Doesthe designer understand your goal? A cover designer withmarketing experience will ask you questions about your goal,audience and web site topic in order to design an effectiveimage.
Check the sample images closely and look for these points thatmake an ebook cover effective:
* Does the design support your sales message? * Is the designappropriate to your book's topic and audience? This includes thechoices of fonts, colors, images, and layout. * Is the titleeasily readable at the small size displayed on a web page? Ifthere is other important text, is this readable as well?
Testimonials can also give you some insight about the designer.Try to determine how genuinely satisfied the testimonial writeris with the design. You will also want to look for anyindication as to how easy it was for the customer to work andcommunicate with the designer.
Price is the simplest point to evaluate when choosing adesigner. If you want to get an effective image, the lowestbidder may not be your best choice. Do not sacrifice quality forthe sake of a lower price. Low fees usually indicate that thedesigner is inexperienced. If you cut costs in the design ofyour cover, you may be cutting down potential sales. A qualityebook cover will more than pay for itself in increased sales.
By paying attention to the considerations we have mentionedhere, you will find the right graphic designer for your project.Good luck!
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