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How To Create Powerful Offers That Drive Your
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By Yanik Silver
[Hits: 4750]
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What does a mafia boss know about marketing?
Lots. Read on to find out...
Do you remember in the movie "The Godfather" when Don Corleonesays, "I'm gonna make him an offer he can't refuse"?
And it's this simple concept that's the backbone of anysuccessful sales proposition you make. (However if I were you,I'd probably leave out the threats of violence in your salespiece.)
>From now on, your job is to create such powerful offers thatanyone reading it would say to themselves, "My goodness, I'dhave to be a complete idiot not to take them up on this deal!"
And creating a powerful offer like this is easier than youthink.
Let me share with you one of the most compelling offers I'veseen. It took a dying hotel on the wrong side of the Vegas'strip', where you had to watch your wallet at every turn, andtransformed it into a super moneymaker.
This is from a very successful ad that used to run for BobStupak's Vegas World hotel. Listen to this deal and see if youwouldn't act on this even if you were just an occasionalgambler:
"Act now, to receive a virtually free Las Vegas vacation. For$198 per person or $396 per couple I will:
1) Put you up in a luxurious mini suite in an exciting Las Vegashotel right on the famous strip.
2) I will give you free tickets to a show with nameentertainers.
3) I will put a chilled bottle of champagne in your room forfree.
4) I'll let you drink as much as want for free, whether you'reat the gaming tables, playing slots or in one of the lounges.
5) I'll hand you $1,000 of my money to gamble with for free.
6) I'll let you keep all your winnings.
7) I'll guarantee you'll win a color TV, VCR or a faux diamondring.
Obviously I'm not going to give this incredible deal toeverybody in the whole world. There can only be (small number)of these vacation packages available. First come, first served."
If that's not an irresistible offer, I don't know what is. Thecloser you can get to something like this, the more customersyou'll have falling all over themselves to give you their money.
Does this give you a few ideas?
======================== Using The Bonus Pile On========================
Vegas World's offer uses a concept I call "Bonus Pile On". Andthe way it works is to keep piling on bonus after bonus untilfinally you have to say "no mas" and whip out your charge card.
It was the same thing with the famous Ginsu knife commercials afew years back. They used this technique perfectly to sellmillions of dollars of cutlery. The announcer would say "And ifyou act now you'll also get..." and then about 15 differentknives and kitchen gadgets would pop up on the screen.
It made you think about how much value you were getting for sucha little price. That's the power of the "bonus pile on".
So what's the best way to start using this in your business?Well, one of the best ways I know is using paper and ink. Youcan give away a series of valuable reports with any purchase.What's more, you could even make this information available as adownload from your website so you'd have zero distribution cost.
Or you could make deals with other businesses where they'd letyou give away a product or service from them to your customers.If you really use your imagination here you'll come up with lotsof ways to create a "bonus pile on".
=============================== Make Prospects Take Action Now!===============================
There's no doubt about it - deep down, everyone of us is a lazyprocrastinator. That's why you need some kind of deadline orscarcity factor to make prospects take action now. If yourprospects believe an offer is going to be around forever,there's no reason to take action.
That's the reason deadlines work so well. In one of mybusinesses, I'll stamp a red deadline on the order form for thelast day prospects get over $2,000.00 in free bonuses. Andbelieve me, it's not unusual to get people ordering right on thevery last day of the deadline just because of this stamp.
======================= 100% No-Risk Guarantee=======================
Finally, the last component of a powerful offer is to make yourdeal as risk-free as possible. Nobody wants to make a mistakeand be stuck with something that doesn't deliver as promised.That's why you should make every effort to lift the risk fromthe prospect and place it squarely on your shoulders. Make abold guarantee and make it for as long as possible. If you havea quality product, you shouldn't worry because most often returnrates will drop the longer you extend guarantees for.
Another strategy to try is offering a 30-day "hold-your- checkor charge slip" trial. That means people will send you checkspostdated 30 days out or you won't charge their credit cards for30 days. Joe Karbo used this to sell tens of thousands of copiesof his book "The Lazy Man's Ways to Riches".
Now you have all the keys to creating your own irresistibleoffer and watching your sales soar. Just keep adding value andmore bonuses until you come up with an offer than makes yourprospect feel guilty for not ordering.
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