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Article Distribution
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By Javier Salces
[Hits: 19230]
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Article Distribution Copyright 2006 Javier Salces
Article distribution is a time honored and reliable method oftraffic generation.
It is similar to viral product promotion in the sense that yourlinks will spread across multiple channels. Your job is to writehigh quality articles that other site owners want to use to buffup their content offerings.
When you submit an article, you remain the copyright holder.
All you're doing is granting permission for reprints. Eacharticle you submit should have what's known as a byline orresource box. This is just a brief piece of text at the end ofyour article where you write a short "about the author"description of you and/or your web site and include your URLs.
Articles can net you great exposure in more than one way.
You'll definitely gain exposure through reprints when othermarketers use your article for web site or eZine content. You'llalso gain leverage in the search engines! The more articles yousubmit on the same theme, the more often your articles will comeup as top listings for related keywords.
This is a bonus that many people overlook. Try to compose yourarticles with keyword optimization in mind and see what happens!
Here's a quick reference list of sites to submit your articlesto:
http://www.ezinearticles.com
http://www.ideamarketers.com http://www.goarticles.comhttp://www.postarticles.com
http://www.article99.com
http://www.webarticles.com
http://www.womensarticles.com
http://opt-inleads.com/cgi-bin/vp/articles.cgi
Mix and Match Your Bylines*
Once you begin submitting articles and realize their power,you'll probably come up with all sorts of creative ideas.
You don't always have to link to your main index page in yourbyline.You can link instead to your newsletter opt-in page oreven insert your autoresponder address with subscriptioninstructions.
You can also use articles as a type of "pre-sell" for variousaffiliate products.
If there's a reason you aren't collecting leads and would preferto send traffic direct to the merchant's page, your article canserve as the pre-sell content you'd normally send out to a list,but with the potential for reaching a broader audience.
In fact, if you choose, you could submit an entire follow upseries of articles to an article syndication site, and just dropyour affiliate URL (cloaked, of course!) into the byline at theend of each one.
Final Tip*
When you compose your articles, do so with a degree of keywordoptimization in mind.
Article syndication sites often come up higher in rankings tobeing with due to the vast amounts of content they serve.
Therefore, individual article pages properly optimized forkeyword targeting can ride on the site's higher ranking.Remember: you've got a link to your site in your byline. Eventhough your URL isn't technically the one popping up in thelistings, you're effectively creating a virtual ranking foryourself. Searchers who click on the article link will no doubtclick on your link at the article's end as well.
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