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6 Ezines That Help You Understand The Business Of Internet
Marketing
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By Steve Nash
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Learning how to do business online can be very confusing.
So can maintaining that hard-earned business know-how.
That's because, wherever you go online, internet marketing sitesall claim to have the solution to your money-making woes. Theyall claim that their product, and only their product, has theanswer. Or, worse still, freely available articles areeverywhere, often contradicting other freely available articles.
Yes, it *is easy* to feel confused and overwhelmed by this glutof often-conflicting internet marketing 'advice'.
So what advice do I have for you?
Who should you trust? And how do you learn?
Well, I believe that one strategy is to find a few recommended'voices' and to listen to those voices and those alone, untilyou are confident that you are ready to learn from others.
To help you get started, this article details several ezinesthat have proved helpful to my online success since 2001. Theycontinue to prove helpful in 2006. I trust the publishers oreditors of these ezines, and that's why I have no hesitation inrecommending these publishing 'voices' to you.
It you enjoy reading these mostly-free ezines listed belowgreat, otherwise simply find authors or editors that you feelcomfortable with and trust. And then learn from them.
So, in no particular order:
Associate Programs Newsletterhttp://associateprograms.com/search/newsletter.shtml
Written by the inimitable Allan Gardyne, this newsletter (allabout affiliate marketing) comes whenever Allan has somethinghelpful to say (usually at least monthly).
When it comes to affiliate marketing, Allan is a good example ofthe subscriber needing to read both *what* he says and *how* hesays it. I'd say that I learned a lot about the so-called art ofpre-selling, from reading his newsletters. He also helped mediscover Google Adsense years ago, as well as many helpfulonline affiliate marketing resources.
TalkBiz News http://www.talkbiznews.com/
Paul Myers also has a unique voice, and is an example to ezinepublishers everywhere. Often outspoken and controversial when itcomes to the business of internet marketing, he always shareshis business wisdom in an engaging way. I also consider him tobe a very talented writer, and to some degree have modelled myown editorial style on his.
Talkbiz News is published when Paul has something to say(usually a couple of times a month). Sometimes it's a(well-crafted and short) pitch for a product, but mostly it's aconsidered essay on an aspect of internet marketing. Paul keepsme on my toes, as it were, and always gets me thinking which isnever a bad thing.
Ezine Tips http://emailuniverse.com/ezine-tips/
This is a weekly publication, now edited by Christopher Knight,that covers email marketing. Delivered in HTML format, becausehis tests show that this is the most effective format for emaildelivery, his newsletter contains a short executive summary withthe full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the needto treat email marketing as a business activity, and not ahobby. He constantly discusses the results of his own tests thatdirectly help you become more effective as an email marketer.
Search Engine News http://www.searchenginehelp.com/
This is the only search engine marketing (or website promotion)newsletter I subscribe to these days. And it's the onlypublication I've listed that isn't free - a 6-month subscriptioncosts $97, giving you access to back-issues and special reports.All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The UnfairAdvantage of the Search Engine Wars, it's an up-to-date andtested account of search engine marketing based on the author'sexperiences with their sites and their clients' sites. If youwant to keep your sites ranking well on Yahoo!, MSN and Google,then Search Engine News is a recommended read.
WillMaster Possibilities http://www.willmaster.com/
This is a weekly publication edited by William and MariBontrager covering the technical aspects of running a website.Specifically, Will Bontrager is a bit of a geek when it comes toPerl/CGI and Javascript, and the Possibilities newsletterfeatures very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer tobecome aware of the need of your products', but there are manyfree resources available too for subscribers. For example, hisfree anti-spam email forms have proved invaluable to me over theyears.
The Sitepoint Tribunehttp://www.sitepoint.com/newsletter/archives.php
Brendon Sinclair edits this weekly publication aimed at webdesign professionals. It used to be 'techie' for the sake of it,in my opinion, but now it simply covers the latest technicaldevelopments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it ahelpful publication to simply keep abreast of industry changes.I particular like the links to relevant forum topics, andregularly tell my own newsletter subscribers about the usefularticles that get posted at Sitepoint.com
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I'll stop there.
Just to say that my recommended reading list is far fromexhaustive, but it is a start. And, obviously, it is *very easy*to unsubscribe from all the above ezine publications.
In summary, it *is* possible to find information that can helpyou succeed online. And this article lists a few ezines thathave helped me to do so, and I believe they can help you too.The important thing is for you to find a few 'voices' that youtrust, and learn from them - ignore the rest, for now.
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