|
Are You Content With Your Newsletter Open Rate? Step it Up with
5 No-Fail Ezine
|
By Dina Giolitto
[Hits: 1408]
|
|
Five hundred subscribers sounds pretty good for a newbiemarketer, right? Oh, but what if only 200 are actually openingyour mail? You've got to come up with solutions that reallywork, or the painstaking work you do on your newsletter is allfor naught. "Step it up" for a major improvement in open rate...with these five no-fail email newsletter tips!
1. Don't hit SEND more that twice a month.*
*(unless you're running a unique promotion to a specialized listof subscribers).
I recently mailed out a survey to my readers that ultimatelyrevealed evidence CONTRARY to what many of the web experts willtell you. The findings? Most people prefer ONE or TWO mailingsper month - no more, no less. Do you like getting slammed withjunkmail every day? Well, neither do your subscribers!
2. DO include free downloadable e-books and tutorials.
Your e-book should take 5 hours, NOT 5 days, to write. Givesubscribers a small taste of what's to come, with a handy how-toor list of free resources. You want to make people hungry forwhat you can offer, so that one day when you reveal the ultimatemarketing guide, folks will say, "Damn she's good" and they'llbuy from you!
3. Send a survey!
People love to express their opinion, and it makes sense that ifyou know exactly what your readers want more of, you'll be ableto give it to them. Even if just 30% of your readers fill outthe survey, you've still got a solid representation of yourtarget market's biggest wants. This information will drasticallyimprove your open rate!
4. Try out fun themes.
Entrepreneurs are real, live people just like you. That's whythey respond favorably to those little things in your newsletterthat reveal your warmth, humanity and sense of fun. Specialoccasions are all something we can relate to. Add a holiday orseasonal touch with a few brief references in the copy andheadlines; sprinkle with tasteful themed graphics.
5. Work on that subjectline.
Give your email subscribers a taste of what's to come, andthey're more likely to open and read your message. Think aboutall the other emails from competing marketers that are landingin their mailbox. What can you say in your headlines that willentice them better than the next person? Don't be afraid toexperiment with different tactics, analyze the results andmodify your strategy accordingly.
Okay, feeling a little more confident about how you can "beefup" your newsletter to build a loyal following and fan club?Great. Now let's get going on those improvements in time foryour next release date!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tipsfrom the Web's Biggest Gurus and Expert Authors on The FirstAnnual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
|
|
|
|
