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7 Winning Ways To Build Your Ezine Subscriber Base
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By Ken Hill
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1. Have your subscribers forward your issues.
Let your readers know that they can forward your issues (intheir entirety) to their friends that would be interested inyour ezine.
2. Use your signature file.
Just like your signature file can be used to direct visitors toyour site, you can also use it to promote your ezine and rake inmore new subscriptions.
Use your signature file that promotes your ezine in your day today emails and also where appropriate in your posts to relevantforums that you're a member of.
3. Swap an ad.
When you can, swap your ads for multiple issues as many peoplewill need to see your ad a few times before joining you.
4. Swap a thank you page ad or recommendation.
With thank you page swaps, you'll be able to get valuableongoing promotion of your ezine.
Every time, someone signs up for your swapper's ezine by fillingout her form, you'll get your own ezine advertised for free,helping you to successfully grow your ezine's subscriber base.
5. Offer a bonus.
For instance you could offer an email course that you'vewritten, or you could give your new subscribers an ebook that isa report, tutorial or collection of resources.
6. Advertise on the back of your business cards.
Use the back of your business cards to plug your ezine anddirect people to your sign up page where they can easily joinyou.
7. Use testimonials.
Increase your ezine's credibility by posting testimonials orendorsements from your subscribers on your ezine's sign up page.
Also post your testimonials below your ezine's sign up formwithin your site's template to share how your ezine hasbenefited your readers.
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