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5 Simple and Easy Ways to Advertise Online
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By Rachael Willis
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Some people say that advertising is everything!
Regardless if you have a product, a service, a hobby website orjust want to share pictures of your wedding, you have toadvertise somehow to get the traffic to your site or blog.
But not all traffic is equal. There are services that can helpyou drive tons and tons of traffic to your site and it won't doyou any good at all because it's not targeted traffic.
Take for example all of the many different 'surf for traffic' or'traffic clicking' programs that are out there. If you have awebsite that is about your hobby, say model airplanes, then whatgood is this traffic really going to do you? Who's using theseservices?
Webmasters and marketers that want traffic on their own site. Sothey most likely won't spend any more time on your page than isrequired by the little timer these services use and then theyare gone again. Even if your site is about these trafficservices (this is about the only time you will see very muchbenefit from using such a tool) you will still have to spend aton of time just surfing and clicking around to get a realbenefit from these programs. Once marketers realized this theyswitched gears. They started promoting all the differentprograms to a lot of other marketers to get them in theirdownlines, so they could get some traffic as a bonus. Thisbecame their new focus. The problem is that everyone else didexactly the same thing, so not a lot of people were surfing theinternet anymore.
Bottom-line is this. You need targeted traffic. So here are sometips on how you can generate exactly the traffic you need andbring the visitors you want to your website without having tochase after them.
1. Content
What is your website about? Do you just have a page with a lotof links and not much else?
If this is the case, think about adding some content to yourwebsite that will be of value to any potential visitors. Youcould write articles or find articles at one of the manydirectories that you can reprint on your site.
2. Talk about your experiences in your subject matter.
You don't have to put up some kind of resume (although that canwork too), but rather try writing about what you are doing, asit relates to your topic of choice. Let's look at the modelairplanes again briefly, you could talk or write about thelatest plane type you built, how the last time flying your planewent, what challenges you run into or perhaps even post somepictures of your plane or of you flying it.
3. Forums and bulletin boards.
You could add a forum or bulletin board to your website whereyour visitors can interact with each other. There are a lot offree services available out there that you can use to eitherremotely host a forum for you, or even software you can installon your website's server. To find some of these, just head overto your favorite search engine and you will definitely findplenty to choose from.
And while you are visiting the search engine, why not run asearch for any bulletin boards and forums that are already outthere for your chosen topic? You could visit those and interactwith the visitors there and since many allow you to post asignature or a profile, you could add a little line about yourown site with a link (just check the rules of the forum first soyou don't violate any of them).
4. Start a blog.
Blogs are very popular and search engines love them because theyprovide constantly new and fresh content. Your blog would be agreat place to talk about what you are up to that day. So if youspent some time today buying new parts for your plane you couldwrite about where you found them, how much they cost you, whyyou chose those parts, anything really goes.
The really great part about this is that you can point linksfrom your blog back to your website, so when the search enginestops by to grab and index your latest content, it will alsostop by your website and you will start seeing very targetedtraffic heading your way.
5. Write articles.
Writing articles isn't hard and can be a great source of fresh,new traffic to your website. There are a lot of ezines on anytopic out there and there are also a lot of directories whereyou can share your article.
Basically, what you do is write an article and then add a smallresource box that links back to your website (just like asignature) and then let other ezine publishers know that you areallowing them to print your article in their ezine. And manypublishers go to the article directories to find new content fortheir newsletter and even their websites. And since there arewebsites and ezine newsletters on any imaginable topic outthere, you can't lose. Write an article every couple of days andpost it in the directories (even one a week or every two weekswill start getting you traffic). Very soon you will find newtraffic coming from search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted traffic,meaning the visitors are coming to you because they areinterested in what you wrote.
So there you have it, 5 easy and simple ways to advertise anddrive traffic to your website at absolutely no cost.
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