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How Do Jay Abraham's Fundamental Truths for Increasing Your
Profits and Audio Ti
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By L A Parmley
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Let's recap. In part 1 of this article, we touched on the threeways to increase your profits; through your marketing, yourproducts and your back-end. We also explained how audio could beused effectively to increase all of them.
So what's the bottom line here? Well, Jay Abraham teaches thatif you can increase each of the three components we discussed bya small amount (even just 10%), you will see an exponentialincrease in your profit.
To really get your attention, let me ask you this. Do you thinkadding an entirely new dimension to your marketing, yourproducts and your back-end has a 10% limit? What if you couldreally master the art of incorporating effective audio (anddon't forget, once you've mastered that, there's video too) intoyour products and your marketing strategies?
Here, let's break it down into numbers. Suppose you have 50 newcustomers purchase your $47 ebook every month. That's $2,350 inaverage monthly sales. Not bad. You only have the one product(for now) and haven't yet implemented any back-end strategies soyou know things can only get better.
Next, you learn how to make your own audio. You create an audiomarketing message and see a 10% increase in sales conversion(remember that people have claimed to actually see a 300%increase so 10% is um, well, a little low). Now you sell to 55customers every month. You also record your ebook and add in anaudio interview, which you distribute along with your originalebook file for $97 (that's a very reasonable mark-up). So that's55 x $97 = $5,335. You are now selling $5,335 of products everymonth. You've more than doubled your income.
Like I've mentioned before, the best part is that once you getthe audio recorded and set-up on your site, there is no extrawork. As you can see, the time and cost of learning how tocreate audio files can more than pay for itself.
In our imaginary scenario, you're selling $64,020 worth of yourebook/audio set yearly. Imagine if you got really smart andadded in a back-end marketing system? Now imagine what wouldhappen if you used an audio sales message to help market theseadditional products? In all likelihood, you could expect anexponential explosion of profits.
For those of you just starting out, mastering audio (even justthe marketing aspect of it) could very well be the differencebetween failure and success.
Just imagine how you can incorporate audio into your marketing,your products and your back-end. What will that mean for yourprofits?
...I'd guess that your profits will only go up!
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