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How Do Jay Abraham's Fundamental Truths for Increasing Your
Profits and Audio Ti
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By L A Parmley
[Hits: 28081]
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Should I refresh your memory about what Jay Abraham teaches?
One of the fundamental truths according to Mr. Abraham is that abusiness can only grow in three ways:
1. By increasing the number of customers (we'll refer to this asyour marketing strategy).
2. By increasing the product's price (we'll refer to this as...well, your product).
3. By increasing the number of times a customer purchases fromyou (we'll refer to this as your back-end).
So, what is the connection between multimedia, specificallyaudio, and maximizing the three ways to grow your business; i.e.your marketing strategy, your product and your back-end?
Just keep reading...
? Audio can be used as a creative marketing strategy. People aresensory creatures. A simple yet effective audio message can helpyou create a better connection with your prospects. Thisconnection may lead to an increase in your sales conversionrate. That means more money for you.
It's a proven fact people are more likely to remember what theyboth read and hear. Therefore, an audio message along with yourcopy will really help deliver a powerful message (and for thatmatter, so will an appropriate and well positioned video clip).? Audio will help increase the perceived value of your product.Adding audio mp3 files to your existing ebook (or the one youwere planning to write) can easily double the perceived value ofyour product. Best of all, once you've recorded and uploaded mp3files to your download page, you are finished. Even better yet,if you sell a tangible information course, adding audio CD'swith the package will greatly increase the perceived value ofyour product.
? Audio can help your back-end sales in two ways. For one, youmay offer related products like an audio CD or an mp3 downloadto your current customers.
And this can be done no matter what type of product you areselling. If it is a tangible item that requires some skill, whynot record an instructive guide for how to use it?
You don't even have to write anything at all if you don't want.Simply set-up an interview with someone knowledgeable in yourniche and record away. Can you see how your product will createitself for you?
You can also use an audio marketing campaign to help increaseyour conversion rate for any affiliate products you offer (orshould be offering) as a back-end to your customers. Virtuallyno one records an audio message for affiliate products. No onewants to work that hard! Imagine what could happen if you giveit a try?
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