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The Ultimate Sales Organization
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By Chris Bradford & Brande McCree
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The Ultimate Sales Organization
If you want a great sales organization to emulate, you only haveto look as far as your local church. Consider these points:
PRODUCT OR SERVICE: What does a church have to offer, but faith?They sell faith to millions of members nationwide. This is not atangible. It is not even like a life insurance policy. A lifeinsurance policy leaves money for your family when you are gone.Faith leaves only hope. If they can get people to buy faithalone, shouldn't you be able to sell people your opportunity orproducts?
FREE DISTRIBUTORS: Religious organizations have many thousandsof organization members out beating the bushes each week, tryingto bring in new recruits. Best of all, they do all this withoutcompensation! If religious organizations can fire up thousandsof people to go out and promote their interests for free, why isit you have so many problems firing up your downline when theyget paid for their efforts?
How is it a religious organization is able to accomplish thesefeats? It is simple. They have it down to a system. One that hasbeen tried and proven for centuries.
Take your typical church service. Almost all of them are thesame. They start out with singing to get the crowd fired up andmotivated. Then they immediately hit them with the collectionplate, when the excitement of the singing will insure they arewilling to give the most. They then follow up with the sermon,which usually has a fiery message and a strong close, and thenalmost beg those who are willing to join to come on down andsign up!
Why is it most church services are so similar? Because, itworks! Wouldn't this be a good model for an opportunity meeting?Of course, the singing might be a little awkward, but you couldreplace it with a very strong motivational speaker.
What happens when you go to a church you are not already amember of?
You walk in the door and are immediately approached by peoplewelcoming you to the service. They are warm, friendly, and notoverly pushy. But, they let you know they are happy there andthey feel you will be too.
They talk to you about your possible involvement, and how youwill fit into their organization. They will often even offer youa position on a committee or some other area of responsibility,to draw upon your ego and encourage you joining.
After you join, it is almost certain you will be offered aposition of responsibility. This is to get you involved, to makeyou feel needed and obligated to participate, and, of course, todraw off your ego.
You are invited to functions to socialize with the members. Thishelps you develop relationships with other members, creating anew circle of friends with whom you will want to spend yourtime, and making it more difficult for you to leave the flock.
Don't misunderstand the purpose of this article. I am notbelittling churches, I admire them for not only for theirmarketing abilities and what they add to the community, but forthe hope they offer their members, of which I am one. But, if wewant to be successful with our marketing efforts, who better toemulate than one of the greatest marketing organizations inhistory, your local church.
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