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	Fundraising Letters Are Easier To Write With AIDA
	Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need ...
	By Alan Sharpe Hits: 20709 [Direct Mail]


	Dear Friend: Don't Start Your Non-For-Profit Fundraising Letters As A Stranger
	Dear Friend: Don't do it. Don't start your fundraising letters with "Dear Friend." After all, when was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Frie ...
	By Alan Sharpe Hits: 16231 [Direct Mail]


	Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples &
	Write Fundraising Letter Overlines That Donors Can't Resist The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. According to d ...
	By Alan Sharpe Hits: 2990 [Direct Mail]


	Your Direct Mail Sales Letters Must Differentiate You
	For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the ...
	By Alan Sharpe Hits: 17737 [Direct Mail]


	Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
	Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as ...
	By Alan Sharpe Hits: 23498 [Direct Mail]


	Eight Advantages of Fundraising Letters Over Other Methods
	1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one "meeting" with ea ...
	By Alan Sharpe Hits: 3486 [Direct Mail]


	Direct Mail Catalogs & Brochures: Write Captions That Sell
	Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My a ...
	By Alan Sharpe Hits: 8189 [Direct Mail]


	Fundraising Letter Envelopes: How To Make Them Irresistible
	Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors in ...
	By Alan Sharpe Hits: 4043 [Direct Mail]


	Fundraising Letters: Where To Find Creative Ideas For Your Appeals
	How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive tha ...
	By Alan Sharpe Hits: 6556 [Direct Mail]


	The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples &
	Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading ...
	By Alan Sharpe Hits: 12668 [Direct Mail]


	How to Write Fundraising Letters That Motivate Donors To Make Donations to Your
	Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you em ...
	By Alan Sharpe Hits: 11213 [Direct Mail]


	Effective Fundraising Letters Are About People, Not Projects (Includes Samples &
	Have you ever met a donor who liked funding infrastructure? I have. Once. When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was ar ...
	By Alan Sharpe Hits: 2308 [Direct Mail]


	Direct Mail Sales Letters Flow Better With Subheads
	A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can¡¯t just cover the i ...
	By Alan Sharpe Hits: 7549 [Direct Mail]


	Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
	Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are f ...
	By Alan Sharpe Hits: 18196 [Direct Mail]


	Four Goals of Every Renewal Fundraising Letter
	In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of you ...
	By Alan Sharpe Hits: 8848 [Direct Mail]

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