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	Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost at Christmas.
	Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost. If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the "Christma ...
	By Alan Sharpe Hits: 17220 [Direct Mail]


	How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sa
	If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper. Gatekeepers are usually found in Fortune 1000 firms, where the CEO, CFO, CIO and other chief executive officers are to ...
	By Alan Sharpe Hits: 12426 [Direct Mail]


	Eleven Ideas to Generate More Direct Mail Responses
	Eleven Ideas to Generate More Direct Mail Responses 1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you've written. ...
	By Chris Burns Hits: 18548 [Direct Mail]


	How to Overcome Sales Objections With Your B2B Lead Generation Sales Letters
	One of the disadvantages of business-to-business direct mail lead generation letters is that you are selling on paper, not in person. That means you are unable to read your prospect's body language. Unable to hear and respond to his objections.\ ...
	By Alan Sharpe Hits: 12771 [Direct Mail]


	In Business-to-Business Direct Mail Sales Letters, Make It Easy To Respond
	I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective. He had a terrific product, a compelling offer, and a sound business model. He ...
	By Alan Sharpe Hits: 7021 [Direct Mail]


	Current Postage Rates
	The Postal Service revenue only comes from the customers that use the postal services. So, this is just a business like all the other businesses. Unfortunately this will also force the Postal Service to frequently raise the current postage r ...
	By Lloyd Lewis Hits: 7453 [Direct Mail]


	Direct Mail Deadlines: How To Use Them Effectively
	Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days ("Order within the next 30 days"), will outpull mailings with no deadline almost every time. But you need to be cautious a ...
	By Alan Sharpe Hits: 27769 [Direct Mail]


	Direct Mail Envelope Tips For Successful B2B Lead Generation
	In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or p ...
	By Alan Sharpe Hits: 27261 [Direct Mail]


	In B2B Direct Mail Lead Generation, Work Backwards
	Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards. Before you write a single line of copy or design a single element of your direct mail package, sit down with the sale ...
	By Alan Sharpe Hits: 21131 [Direct Mail]


	Premiums and Freemiums: Who's Doing What
	This article appeared in the 2005 July/August issue of Subscription Marketing newsletter. Premiums and Freemiums - Who's Doing What? by Shira Linden Just like in the fashion industry, premiums have their hot sellers and their has-beens. Th ...
	By Shira Linden Hits: 2393 [Direct Mail]


	Make Your Fundraising Letters Personal With The Right Pronouns
	How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors. The mistake to avoid is referring to your organization as a faceless organiz ...
	By Alan Sharpe Hits: 9082 [Direct Mail]


	Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Lett
	Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect¡¯s peer group. Testimonials are valuable because they say what you cannot. If yo ...
	By Alan Sharpe Hits: 23916 [Direct Mail]


	Your Fundraising Annual Appeal Letters Need A Villian
	Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. "Individuals are more prone to respond to a genuine feeling of a ...
	By Alan Sharpe Hits: 3729 [Direct Mail]


	Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features
	Your customer wants a cleaner kitchen, not a kitchen cleaner. Your customers are interested in benefits, not features. So sell benefits in your sales letters. The difference between a feature and a benefit comes down to this: A feature is w ...
	By Alan Sharpe Hits: 29754 [Direct Mail]


	Write Effective Fundraising Letters By Being Conversational (Includes Examples &
	I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversat ...
	By Alan Sharpe Hits: 1831 [Direct Mail]

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