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	Harness the Power of Direct Marketing - More Small Business Power Tools
	One of the most powerful tools available to small businesses is direct mail. By this I don¡¯t mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Why is direct mail such a powe ...
	By Douglas Hanna Hits: 26202 [Marketing Direct]


	Direct Mail Rules of Thumb
	First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 ...
	By Brian Knapp Hits: 10285 [Marketing Direct]


	Successful Non-for-Profit Fundraising Letters Share Eight Qualities
	You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you. Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is ...
	By Alan Sharpe Hits: 21559 [Direct Mail]


	Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
	Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so. Acquisition letters (letters designed to acquire new donors) sh ...
	By Alan Sharpe Hits: 24088 [Direct Mail]


	How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
	Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bon ...
	By Alan Sharpe Hits: 1373 [Direct Mail]


	Buy US Postage Stamps Online
	Buy US Postage Stamps Online For those interested in large quantities of mail, the Internet is offering today great opportunities to buy US Postage Stamps Online at higher volumes and special cost-effective prices. In order to buy US Postag ...
	By Lloyd Lewis Hits: 14737 [Direct Mail]


	The Most Profitable Mail Order Business Of Them All
	THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL To be rich - to have an endless supply of money for anything and everything - is the goal of almost every man, woman, and child in the world. More specifically, the people who don't ...
	By Jonathan Street Hits: 4368 [Direct Mail]


	Mail Orders Success Guide
	MONEY-MAKERS' GUIDE TO EASY MAIL ORDER RICHES Selling products and/or services through the mail is one of the fastest growing methods? of doing business in the world today. It's estimated that sales for 2005 will top the 100 billion dollar ma ...
	By Jonathan Street Hits: 11731 [Direct Mail]


	Mail Order - The Only Business To Be In
	Most entrepreneurs have, at some point, considered mail order and, indeed, it can be very lucrative. But there is a way of making it even more lucrative by restricting your operations to one of the most lucrative parts ever. Mailing out ...
	By Jonathan Street Hits: 2836 [Direct Mail]


	How to Convey Trustworthiness in Direct Mail Marketing Sales Letters
	A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, ¡°T ...
	By Alan Sharpe Hits: 21099 [Direct Mail]


	Does Post Card Advertising Really Work?
	You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so ...
	By Woody Quinones Hits: 4733 [Direct Mail]


	Design Direct Mail Postcards Back-to-Front to Boost Response Rates
	Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message. But some savvy direct marketers design their postcards the other way around¡ªand boost response ra ...
	By Alan Sharpe Hits: 9897 [Direct Mail]


	How to Write a Direct Mail Fundraising Letter (Four Tips)
	1. Address your reader as a friend, not as "Friend." When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. I he ...
	By Alan Sharpe Hits: 3047 [Direct Mail]


	Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business
	The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mai ...
	By Alan Sharpe Hits: 14373 [Direct Mail]


	Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketin
	Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe ...
	By Alan Sharpe Hits: 27878 [Direct Mail]

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