Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you¡¯ll be irritated to know, is clear. It depends.

The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you ...

The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct ...

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And eve ...

When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.

At my direct mail lead generation firm, our definition of a qualified lead is ...

Direct mail is a cost-effective way to make sales and generate leads. But it¡¯s also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers.

At my direct mail lead generation firm, our ...

One rule in direct mail is that your letter sells your offer and your brochure sells what you¡¯re selling. For example, let¡¯s say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic pack ...

In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.

Offers follow a ¡°you do this and we¡¯ll ...

Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. ¡°Subscribe to Hook, Line ...

1. Personal
\rUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect¡¯s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, ...

Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.

The most well-kn ...

In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to ...

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn¡¯t there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most c ...

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each ...

Radio advertising vs. television advertising

Many new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually pro ...

One of the reasons direct mail works is the personal aspect. It¡¯s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.

If you¡¯re mailing to 100,000 people, putting y ...