We hear a lot of talk about junk mail nowadays. Many people\rwill tell you that they dump it straight in the trash. But\rwhy do you think so many organisations send out so called\rjunk mail - because it works!

I dump most of my junk mail jus ...

Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.

However, marketers need to respect that online media and print media present different hurdles in achieving ...

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.< ...

1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created ...

It¡¯s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It¡¯s also a fact that it costs far less money to keep a customer than ...

On Superbowl Sunday, Domino¡¯s Pizza delivered more than 900,000 pizzas¡ªand mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot an ...

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to cust ...

Where to Start:

Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, ...

John Wanamaker, a 19th century entrepreneur, once famously made the statement, ¡°I know that half of my advertising is wasted, I just don¡¯t know which half.¡± Fortunately for today¡¯s marketers, there are scientific ways to determine which half is ...

Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.

It's not complicated. Compa ...

1. How do you develop a personal relationship with your customers?

Successful mail order firms make every effort to personalize their mail!

2. What inspir ...