I can't think of a better way to sell your products and\rkeep your readers coming back for more than publishing\ra newsletter.

It's worked for both online and offline businesses and \rit continues to rank high among sales promotional tools.

From real estate agents and health experts to financial\rwizards, newsletters are excellent tools to keep a business \rin business.

The concept is simple. Provide quality, original, useful\rinformation that builds trust. Once you've given someone\rdata they can use or information that has helped them solve \ra problem you've just made it very easy to sell to them on \rwhat you offer.

It's also a great way to keep them coming back to your site.

Here are ten suggestions for delivering a newsletter that\rpulls in and keeps subscribers:

1. Post a newsletter form on every page of your website.

Don't miss out on subscriptions by posting your form only\ron your home page. Visitors often come to subsequent \rpages of your site. If your newsletter form is not there, you \rcould miss out.

2. Make it easy to subscribe.

Unless you're doing extensive marketing research, all you \rneed to request on your form is a first name and email address.\rIf your subscribers have to fill in too much information, they're\rlikely to skip the process.

3. Offer something free in return for their name and email.

Give away a free ebook or promotion from another site.\rThis is an excellent incentive for your readers to sign-up.

4. Always submit a thank you email when receiving a new\rsubscriber. If you like, construct your thank you in the form \rof your newsletter. After thanking your subscriber, inform them \rof how often your newsletter is published and include a taste\rof what they can expect in future issues. Include information \rthat will get them excited about what they've just signed up for.

5. Use good structure and keep it consistent.

Start out with a table of contents. This lets your viewers\rdecide what they want to read first. Keep your articles\rfocused on your topic and keep your content relevant.

If you can, close your newsletter with a tease of what's in \ryour next issue.

6. Always provide opt-out instructions.

Distributing your newsletter via the internet requires that\reach and every newsletter provides opt-out instructions.\rIt's not only required, it's the law.

7. Publish Often

Try to publish your newsletter at least once a week.\rPeople read a lot on the web and they often sign up for many\rdifferent things. If you wait too long between publications\rreaders may forget they signed up for your newsletter and \ropt-out, or worse yet, scream 'spam'. Keep your viewers\rfamiliar with you and your publication by publishing often.

8. Write to your viewers as if they were your best friends.

Speak to them one on one. Use their name in the \rsubject line and in your introduction. Tell a story they \rcan relate to but don't get too wordy. The idea here is \rto make them feel that their best interest is at hand, that\ryou can relate to their wants and needs and above all,\ryou want to help.

9. Don't get carried away with advertisements\rOnce your readers feel that you are selling them \rinstead of informing them, they'll go elsewhere. \rAdvertisements are ok but keep them in line with\rthe topic of your newsletter.

10. Test, Test and Retest!

It's always good to email a test newsletter to yourself. \rCheck for spelling and grammar errors and make sure all \ryour links work correctly. Nothing turns off readers faster\rthan poor spelling, grammar and formatting errors.

Elizabeth McGee has spent 20 years in the service and support \rindustry. She has moved her expertise to the world wide web helping \rbusinesses find trusted tools, enhance customer service, build confidence \rand increase sales. You can visit Elizabeth's sites at:\rhttp://www.homenotion.com\rhttp://www.pro-marketing-online.com