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SEO = Search Engine Optimization, tips on successful page
ranking
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By Shawn DesRochers
[Hits: 17243]
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We at www.invision-graphics.com get asked this question allot, how do I improve my pagerank in www.Google.com and how do I get spider bots to crawl myweb-site?
One of the key things to remember when developing your web-sitepresence is to always evaluate your competition. See what¡¯sworking for them; how they market their products and services,and even evaluate their KEYWORD and DISCRIPTION tags.
The key points of using these two Meta Tags, is optimization!
Evaluate your Keywords: look at your web-site andevaluate it services and products, be sure to do a search in www.Google.com? to help youpick the keywords that your potential clients may be looking for.
The next thing is to evaluate your site content to see just howoften you¡¯re using these keywords, the biggest mistake thatweb-masters make is creating their Meta Tag Description andKeywords and not including them in their content pages.
To get the best results, is to ensure that you use as many ofyour keywords and discretion tags throughout your entire site.
The next thing is your products or images, be sure to includesome of those keywords in your ![¡±¡±]()
Google, Yahoo, and Msn all use the following tags:
Be sure to include these in your Meta Tag, as it tells spiderbots to search links to other pages on your site, increasingyour chance of getting better indexed in the search engines.
The next key point is to also ensure you have created pagetitles for each section of your site, this is another mistakemost make and they usually brand each page with their site name,the mistake is that, when your potential client types in toGoogle for a specific item or product you lesson your chances onbeing pulled up.
Name each section of your site using the Keywords you developedfor your web-site, this ensuring higher page ranking in Google,and you not being found within the first returned results butending up on page 15 etc.
Google looks also for inbound links, these being partnerweb-sites that have agreed to become a link partner or affiliateof your site.
Also update your content regularly, Google loves content,content, content, the more rich content you provide using yourkeywords the better you page rankings will be. The best methodwe found is to update your pages 2 to 3 times a week, forexample Monday, Wednesday and again Sunday.
Thus ensuring the Google spider-bot will return regularly as sowill your potential clients, as visitors are most likely tovisit a web-site that is updated with new and interesting topicsor items.
Now use Google, and do a search for your competition, within thefirst page results returned looked for potential link partners,which offer the same resources or products as you.
Contact the administrator or web-master simply asking them tolink exchange with you. Most sites already offer a link exchangeprogram or an affiliate program. These are perfect ways tocreate inbound links to your site that have already establishedGoogle page rank.
List your site in Link Directories that offer a specificcategory for your services, these are also excellent ways tocreate inbound links as the more inbound links you havegenerated to your web-site the higher the page rank in Google.
The key points to getting your site noticed is to optimize thekeywords and use them threw out your site. Get quality linkpartners that have the same services or products you offer. Thereason for this is if you link to a Tupper ware site and youoffer fine wine, it isn¡¯t going to do you much good as there isno common denominator. List your sites in Link Directories thatoffer a specific category that best fits your site content andservices.
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