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One Way Linking Campaign- I
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By Vikas Malhotra
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This article explains in detail the various issues related tothe linking campaign that you will need to mount, to establishyour worth in the algorithms of search engines . Some of theissues that we will be tackling in this & subsequent articlesare:
-Creating one way incoming links to your site.
-The identification of resources to link.
-Evaluation of the resources identified.
-How to approach others with your link requests( some samples).
-Where to put the link the link in your web site.
-Where should the incoming link to your web site be placed inothers site.
-The almighty anchor text.
-Linking software evaluation.
-The donts of linking campaign.
-Sundry tips & trips.
-How to maintain the linking ledger.
Before we begin with the details of your linking campaign(LC) weare assuming that your site has some great content or some goodtool or something which creates unique value(UV) for visitors.Remember to keep the UV as the lynchpin of your web site linkingstrategy. Think about is like this. Would you want to link tosomeone who doesnĄ¯t have anything of merit on his or her site.
Hence the first step should be to set up your house properlybefore inviting others (SE, editors & web masters).
Now that you have created noteworthy inducements lets getstarted with the LC. Pls remember that one good quality incominglink is better than 100 inferior quality incoming ones. Thequality of the linking campaign is very (allow me top add onemore very) very important.
First item on the agenda is to generate & create one wayincoming links into your web site. These links are at thehighest priority as far as our LC goes. This is because the SEsees them as they are: one way links. This gives it asignificant vote. In other words the SE knows that you have nottraded a link Some one has found genuine merit in your web site& has linked to you. They value that link higher than others(all others remaining equal).
Hence our first effort should be directed towards creatingthese. Now some of the ways to do this is:
Get the directory listings first. There are numerousdirectories( Dmoz, Yahoo, Zeal) etc which one can submit a siteto. With some one like dmoz you can aspire for more than oneincoming link as well. You can try some of the paid options ofURL inclusion if your budget permits it ( business.com,yahoo.com etc) Then there are multiple, regional & topicaldirectories which one can look for & get the site submitted to.Then of course there are some portals which are hubs for thetheme that your web site is on. Find them & submit to them( agreat way to look for them is to go to Teoma & give your keysearch term in their search box .On the results page look at theresources sections. The hubs of your theme or domain area willbe listed in there)
Once you have found & listed into these directories, hubs,portals etc what do you do. Take the next step for creating oneway links.
That is become the internet guru on your subject matter. To getyourself to that status write articles & columns on your subjectmatter of expertise. These articles should be genuine contentwhich adds value to the reader & are not just under coverpublicity campaigns for your product or service. Once thesearticles are created include your bio ( obviously with yourhyperlink into it- this is great place to control your anchortext so be judicious ) & submit that article to various onlineresources & content providers.
To find a listing of those do an online search for the keywordArticle banks.( the most cited resource for this ishttp://www.coachmaria.com/articles/articlebanks.html) Choose youtargets & start to submit articles.(DonĄ¯t forget to host thatcontent on your site as well). This is generally what peoplewill link to.
Another place to contribute these articles is to the sites whichare ranking ahead of you on your key search phrase. Mostprobably they will also have quality content on their site. Soif you have genuine content, they will welcome yourcontribution.
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