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How to Exchange Links with other Sites
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By John Lynch
[Hits: 23737]
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How to Exchange links with other Sites
As a result of search engine changes, linking with other sitesis becoming an increasingly iportant way to generate traffic toyour website. Links done properly will repay the effort and notbe subject to the whims of the search engines. No more need tobe concerned unduly about algorithmn changes and the "Googledance".
Why have a Links Page ?
A links page should give your visitors a choice of qualityinformation and resources, not just a web page to improve yoursearch engine rankings. Quality information on a links page isthe best long-term strategy to improve search engine ranking.
Search engines are becoming very sophisticated and realise thatmany sites are putting up links merely to improve theirrankings. Always exchange links with web sites that areconnected with your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look for sites thatare compatible with your own. Send the webmaster an emailrequesting requesting a link or phone him or her personally.
An easier way is to register with the SiteSell free linkexchange program which will give you quality links and save youa lot of time. To register free for the SiteSell link exchangeprogram go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with has anytraffic?
Check the traffic ranking with Alexa (www.alexa.com). This willgive you a good idea of its popularity. Another way is to checkits page rank with Google. If a web site has a page rank of 4,it is more popular than one with a page rank of 20. Try toexchange links with sites that have more traffic but you must berealistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site, provided youdo not have a large page with links to all kinds of sites.Remember, keep your links relevant to the content of your site.
If you have only a few links, the best way is to have a listwith the title of the web site and a short description of itscontent. Large numbers of links are not recommended as it looksa bit tacky.
Exchange links can be worth the time and effort if doneproperly. The golden rule is only exchange links with other websites that have content related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing includingfree interviews with top marketers such as Jay Abraham, JoeVitale etc., free autoresponder and free Internet Marketingebooks by top gurus.http://www.merchant-account-service.com/internet_marketing_explained.html)
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