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Google Is About To Shake Again: Part 1
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By Debra Gravelle
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Back in the summer of 2004, Google forced uproar within theinternet community. Thousands were affected by having beendropped from the search engines totally and some evenexperienced being banned by the Mega-Search Daddy.
Well, like all quakes there will be tremors to follow. Accordingto Google¡¯s latest shake is the filing for a US patent20050071741 on March 31, 2005. And, again this time the shakewill prove devastating for some unsuspecting long termgrandfathered sites.
Not only has Google made it apparently clear that it willeventually ¡°flush¡± the old to invite the new but, Google hasalso revealed its criteria on what was acceptable and notacceptable with the current linking strategies commonly used.
Since Google is largely focused on their new algorithms thateffect linking, there are a few things you should know.
1.Reciprocal links will now only carry weight towards page rankif the link is relevant to the theme of your site. In otherwords, if your site is about cookbooks, don¡¯t get caught linkingback to a site about gun cases. That might be tempting if youhave a page that displays recipes for venison but, Google willprobably not make the connection.
2.Links either back linked or forward linked are now given ahistory data algorithm. This means that old or stale links thathave not been maintained as fresh and updated information willbe penalized. Dispose of broken or dead links. Rotate newerupdated links to the top of their perspective categories withinyour linking directories on a monthly routine bases.
3.Anchor Text now has its own score as well. When reciprocatinglinks it is no longer acceptable to Google to have too manybackward links using the same key phrase. This is now considered¡°Anchor Spam¡±. Vary your anchor text using several differentpertinent key phrases matching the theme of your site.
4.The use of Third party Link Exchanges are now under theirradar. Make sure your Link Directory is hosted on your serverand not by a third party. All links should be relevant to yoursite theme. Organically grow your link directory; usingartificial link injection will get you flagged.
Traffic Nodes are and how always been within the good guidelinesof all search engines. To find out what Traffic Nodes are andhow to create one go tohttp://www.traffic-n-more.com/node/index.html.
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