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SEO FRIENDLY WEB CONTENT
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By Matt Bacak
[Hits: 27297]
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Any decent content can be optimized, all it needs is intelligentkeyword choices and correct links placements. The contentcomprises of following:
， Web Copy ， Links ， Tags ， Content arrangement.
Effective web copy:
The copy should be developed with the target audience,products/services offered in mind. Let's look at some key waysto write effective web content:
， Write an interesting web copy. It's a myth that good writingand SEO will not happen together. They can go hand in hand. Butfirst step is a great copy. ， Make sure the content will be ofuse to somebody and not create the content as well as optimizeit. First target your readers and write whatever will benefitthem most. ， Some key things to keep in mind while writing sucha content are :
┨ Never use abstract language on your website. ┨ Be concise inyour copy. It pays to be positive and to the point ┨ Useappropriately placed good links from your content, whereverrequired. ┨ Put your self in the readers place to analyze whatis written ┨ Use sub headings, sub topics to tabulate theinformation systematically. Generally, 400-500 word write-upsare good. For more informative subjects, a use a 1100 wordslimit.
The content should be oriented towards doing something or takingsome action regarding the information you have provided. Vagueguess works will achieve nothing.
Right Keywords:
Keywords highlight the important points related to yourproduct/service and should be used with care.
Four steps to optimize the content using the keywords are:
， Selection of keywords ， Density of keywords ， Prominence ofthe key phrases. ， Variation
Choose only the most related ones and leave aside the unrelatedkeywords. Analyze the keyword density required. Generally a 2%density should do the trick. Page titles, headings are prominentplaces to write the keywords. Vary the keywords using the stemVariations, Synonyms and Related words.
Links:
Links are recognized as most effective ways to increase therankings and hence are an important SEO tool. Try to get linksfrom higher page rank sites. Inbound links bring major trafficto the sites. Try to work on getting as many links as possible.Contact other webmasters to get links from their pages to yoursite.
Tags:
Meta tags should be added to every page and should be short yetinformative in their description. This is important as mostsearch engines will hold the descriptions as such getting themfrom the Meta Tags.
< name="description" content="put in your description ">
Content Management:
Manage the entire content by placing relevant content at samepages. Also always make sitemap with links to all the pages sothat search engines will not have troubles indexing the pages.
All these will help you in creating great website content withproper SEO to get better rankings in various Search Engines.
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