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Search Engine Optimization For Dummies
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By Matt Bacak
[Hits: 28929]
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Most surfers use search engines like Yahoo! and Google to findthe websites that they are looking for. Unfortunately there arebillions of webpages listed in most search engines. If yourwebsite is to be listed at #123,768 chances are no one will everknow it exists. Fortunately, search engine rankings can beinfluenced by what you do to your website. The entire science ofoptimizing your website so that it gets listed higher on searchengines is known as search engine optimization.
Here are some easy to learn and execute tips for people new tothe art of search engine optimization.
q Create your keyword list. The first thing you need to do isdecide on the top searched keywords for your website. If you area golfing site then your keywords will differ significantly fromthe site of a medical practitioner. Think about the keywords andphrases you would enter into a search engine to find a sitesimilar to your own. You can also find out the most popularlysearched terms using the Overture term suggestion tool. q Createinteresting and engaging content using the keywords and keyphrases for your website. It is important to remember that whileyou are creating the content for search engine optimization thefact remains that visitors to your website will also be readingthe same content. Hence it must be good content that adds valueto your website. q The title tag is given considerable weightageby search engines and can be pivotal in your search engineoptimization efforts. Keep the title tag short while ensuringmaximum usage of keywords. q A description meta tag is secondonly to the title tag in terms of importance for search engineoptimization efforts. The description meta tag requires you todescribe your web page contents in a brief 2-3 sentencedescription. Try and use as many keywords as possible withinthis description. However, search engines often display thedescription meta tag on the search engine results page so makeit appealing. q A keyword meta tag is the place to list all thekeywords and keyword phrases relevant to your website. Thekeyword meta tag is no longer as important as it once used to bebut every bit counts. A good way to create your own keywordsmeta tag is to research that of competitive sites. q Exchanginglinks with other related websites is a great way to increaseyour search engine rankings. The more sites that link to you thebetter your page rank and higher your ranking with searchengines. In addition, links from other sites can get you morevisitors to the site as well. q Forget everything you have everheard about keyword stuffing. Listing hundreds of keywords oneafter the other on your website is a surefire way of gettingblacklisted by search engines. This is also the single mosteffective way to be dropped by search engines altogether.
Thus, the best search engine optimization techniques are thosethat follow the simple rules above but with consistency.
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