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How to Place Your Site On The Front Page Of Google Without
Buying Ads
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By Matt Bacak
[Hits: 22480]
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Yes, without paying for click through from ads you can getcustomers to buy your merchandise and increase online sales. Andby following the advice of an SEO expert like Fallon, you canget your website on the front page of Google.
In his new book Stomping the Search Engines Fallon tells you howa little business can take on the giants. You can get bettersearch engine recognition for your small home business than someof the huge national chains that aren't on the front page ofGoogle. It is amazing how you can increase online sales once youlearn how SEO works.
When you read Stomping the Search Engines, you'll discover thepower of SEO research and free search. You'll learn how to usethe terms used by shoppers versus researchers, to increaseonline sales. According to Fallon, people who are just lookingfor information online use one or two words. However, shopperstrying to find a particular item, will likely use three or morewords to find exactly what they want.
The author of Stomping the Search Engines knows that for anonline business to be successful, your site needs to be there"when they're looking". If Internet users are searching termsthat you aren't using, guess what, you can't increase onlinesales? They won't be pulling up your site. They'll be landing onthe ones who did the SEO research and found out how they search.
The right word choices and the right links can steer your siteto the front page of Google. And, then be prepared for yourbusiness to take an unexpected leap. As Fallon says, "get readyto get a warehouse."
According to Stomping the Search Engines, placing in the top 10rankings on the front page of Google can increase online salesand turn a start-up home business such as weddingfavors.com intoa big business, big enough to have a warehouse and 40 fulltimeemployees. Now Fallon has had to add CEO to his title of SEO.
A business that can lead in its search category by getting onthe front page of Google and Yahoo is going to increase onlinesales. And, if that niche is a strong one, such as weddingfavors, the sales volume can rocket from zero in January 2004 toover $1 million in business in less than a year. And this from abusiness selling items that cost an average of $2 each.
That's just what happened to weddingfavors.com. Fallon used hisSEO skills - the same ones he'll teach you in Stomping theSearch Engines -- to position his wife's small start-up businessas the top wedding favors destination on the top search engines.And weddingfavors.com is not just on the front page of Google;it is number one on Google, Yahoo and MSN.
For today's Internet business, search engine optimization or SEOis the rocket science to increase online sales. It's the behindthe scenes nuts and bolts that makes it possible for yourbusiness to leave the basement it starts in and zoom intonational view on the front page of Google, Yahoo or MSN whereshoppers can easily find you for free.
How do you increase online sales and get your store to pull upon the front page of Google? It's all about SEO. You readFallon's book, Stomping the Search Engines. And you docompetitive research. You go to the # 10 ranked site on Googleand Yahoo (in your search category) and check their content,titles, bold copy and links. In short, analyze what they'redoing. In order to take their place, you'll have to do better.
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