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Can You Become A Millionaire with A Yahoo Store?
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By Matt Bacak
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In January of 2004, they opened their online yahoo storeweddingfavors.com and the first month they did $11,000 sellingwedding favors at an average price of $2 per item. And that wasbefore Brad started using what he knew about search engineoptimization and building free search traffic. After all, thatwas his day job and this was his wife's home business. So, allof the traffic that came to their Yahoo Store the first monthwas a result of online advertising.
But click through ad traffic is not the fastest way to attractcustomers to a Yahoo Store selling wedding favors or any homebusiness online. Click through can establish a path, but freesearch is the superhighway. Why? Because that's how most peoplefind what they're looking for online. They type some words intoa Yahoo or Google search box and Ta-da; sites related to theirsearch come up on the screen.
So Brad started plugging in everything he knew about searchengine optimization into the family's new wedding favorsbusiness. By the third month, their home business siteweddingfavors.com pulled in $60,000 in sales. By the 4th monthit did $130,000 and by August 2004 it shot up to $400,000.
Now, weddingfavors.com is in the Yahoo Top Ten search for thecategory: wedding favors and has climbed into the Top Ten onGoogle for wedding favors. Isn't being in the Google Top Tenevery home business owner's dream?
The Fallon's Yahoo Store has merchandise (wedding favors) that alot of people search for at a price they are willing to pay.This translates into volume. They also stock merchandise thattheir buyers need in quantities of 100's and 500's and more whenthey order. This translates into volume - big volume for thissuccessful home business.
Let's stop right here and take a pulse. What does the YahooStore weddingfavors.com have going for it that other homebusiness owners can learn from? They chose a hot market with alot of activity They offered a selection of products that areright for the market They sold them at competitive prices Theymade ordering easy They established good customer service
Could you have these same factors working for your homebusiness? Of course, you could. To find out more get BradFallon's book, Stomping the Search Engines by visitingwww.bradfallon.com.
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