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Building A Link Exchange Directory
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By LND Marketing
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There is great value in true reciprocal links; however, if youmanage your links pages properly, those pages can also bring youadditional search engine traffic. Tips in organizing your linkexchange directory. - Ensure your main directory categories pageis linked from your main page. It's important that searchengines can find it. Having properly organized link pages willprovide you with strong keyword based pages. If you have asitemap generated, include your full directory in there as well.Not only will this benefit you, but also your link exchangepartner will get the proper credit for the exchange. - Keep eachsite theme on it's own page. Group all home-based businesswebsites on one page, all sports websites on another, all webhosting on it's own, etc... - Keep the pages short. It is badpractice to put 100++ links on a page. Ideally the maximumamount of reciprocal links on one page should be 20 and link toadditional pages as needed. - Modify your Meta tags Set yourMeta tags to reflect the contents of that link page - Alwayslink back to your main site On each link exchange page ensureyou have a keyword-based text link back to your main URL. Ifsomeone finds your website through a search engine based on apage from your directory, you will want them to visit your mainpage ;-) Keep your link back to your main page in a prominentplace within your directory pages. - Keep a submission form forsurfers to request a link exchange Having a reciprocal linkexchange form available for surfers saves you some time insearching out true reciprocal link exchanges. When a link issubmitted for inclusion in your directory. Ensure it meets thetrue reciprocal link principals; make every link exchange count!- Automate as much as possible. There are several veryimpressive link exchange scripts available for free on theInternet. These scripts can save you time and money while youare building your link exchange directory. And lastly.... -Update Regularly Make it part of your routine to exchange linkson a regular basis. Whether you have time to exchange a fewlinks a day, a week or a month, making true reciprocal linkexchanges will benefit your site for years to come.
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