The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.

You have installed already a good Spam filter or \ryou let your ISP to select your Spam and you \rreceive it already into your "Spam mail folder"\rwhere from you can delete it easily.

But you as entrepreneur should carefully observe \ryour feelings doing this activity because I'm sure \rYou have got your own newsletter or if don't, you \rintend to start one in the near future.

Well at sending out your newsletter you have to \rcount with the fact that (especially if you are \rusing a bulk mail software) your email will land \reventually in the Spam folder of your subscriber.

He will retrieve the emails in his Spam mail \rfolder too because he is subscribed to several \rnewsletters and he is waiting for your info but \ronly if he is convinced that this info is of high \rvalue for his interest niche.

How actual studies are showing contrary to what \rsome people may think newsletters still have a\rgreat future.

Since not every small marketer can allow for \rhimself to use the "direct to desktop" technology \rand very few costumers want to be bothered with \rflashing graphics on their desktops the majority of \rdelivered news will still remain the "good old \remail newsletter".

So it seems you as owner of a newsletter are a \rwinner because you will post your newsletter in \rthe future too, but it becomes more important than \rever to deliver a relevant content.

Surveys are showing that people do not read \ranything what seems to be waste of time.

Your newsletter must bring useful, up to date \rinformation on your market niche without to \rbecome boring at all.

What are this niche markets?

Everything what is not of general interest, and the\rinformation about it is instant deliverable.

There are no limitations. You can write about \rYour interests which could be gardening, pets, body \rbuilding, search engine optimization, everything\ryou love, or you feel passionate about. \rThis because if you love your topic you will never \rrun out of subjects, you will never loose your passion for it \rand your prospects will always receive with your rows \rthe power of your enthusiasm which starts from your love.\rfor the given topic.

But you should avoid to start newsletters about a \rtopic you don't love at all or do not feel any \rpassion about it because that will give you much \rmore headaches as money.

For a better understanding of this subject and not at last \rto keep this article short I suggest you to check \rout What Gary Halbert America's #1 sale copy \rwriter says about creating a product. \rHere is the link go there \rhttp://www.thegaryhalbertletter.com/ \rit is completely FREE \rand read the newsletter titled \r"How to get a product to sell if you don't have \rone already and how to get it for nothing"

You can find another great collection of ideas if you go to \rhttp://marketingadvices.com/newebooks.html \rand check out the ebook Creative Product Creation.

So as final conclusion: If you still don't have your \rown newsletter or want to start one more be \rcareful what you choose to be your topic. Finally \ryou want people to read your newsletter want to \rbuild a huge list and want to think in very long \rterms by publishing your newsletter.

Llando Ford Started The M.A.Newsletter in late 2003 with the goal to report about the latest Internet marketing news. On his website http://marketingadvices.com you will find a collection of marketing courses (some of them FREE), from the most reputed marketing gurus.

To subscribe to The Marketing Advices Newsletter and get instantly your Free bonus Gary Shawkey's If I can Anybody can and Gary Shawkey's Secrets send an email to: marketingadvices@getresponse.com?subject=SUBSCRIBE&cc=llando@marketingadvices.com